BA (Hons) Marketing
London School of International Business
Course Details
The BA (Hons) Marketing program offers students a comprehensive understanding of marketing principles, strategies, and techniques. With a focus on real-world applications and hands-on experience, students develop the skills needed to succeed in the dynamic field of marketing. From market research to digital marketing, this program equips students with the knowledge and expertise to excel in a variety of marketing roles. Join us and kickstart your career in marketing today! About BA (Hons) Marketing
BA (Hons) Marketing is a comprehensive undergraduate program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. This course covers a wide range of topics including consumer behavior, market research, branding, digital marketing, and strategic marketing management. Students will learn how to develop effective marketing strategies, analyze market trends, and create compelling marketing campaigns. With a strong emphasis on practical skills and real-world applications, graduates of this program will be well-prepared for a successful career in marketing. Join our BA (Hons) Marketing program and take the first step towards a rewarding career in this exciting field. Apply now! Who is this course for?:
The BA (Hons) Marketing program is designed for individuals who are interested in pursuing a career in the dynamic field of marketing. This program equips students with the knowledge and skills needed to succeed in various marketing roles, such as marketing manager, brand manager, market researcher, and digital marketing specialist. The target audience for the BA (Hons) Marketing program includes: 1. High school graduates who are passionate about marketing and want to build a successful career in this field. 2. Working professionals who are looking to enhance their marketing skills and advance their careers. 3. Individuals who are interested in understanding consumer behavior, market trends, and marketing strategies. 4. Entrepreneurs who want to learn how to effectively market their products or services. Below is a table highlighting the key characteristics of the target audience for the BA (Hons) Marketing program:
| Target Audience | Description |
|---|---|
| High School Graduates | Individuals passionate about marketing and seeking a career in the field. |
| Working Professionals | Professionals looking to enhance their marketing skills and advance their careers. |
| Marketing Enthusiasts | Individuals interested in consumer behavior, market trends, and marketing strategies. |
| Entrepreneurs | Business owners looking to learn effective marketing techniques for their products or services. |
Career Roles for BA (Hons) Marketing Graduates
Graduates with a BA (Hons) in Marketing have a wide range of career opportunities available to them. Here are some of the common roles that they can pursue:
| Role | Description | Salary (GBP £) | Salary (EUR €) | Salary (USD $) |
|---|---|---|---|---|
| Marketing Manager | Responsible for developing and implementing marketing strategies to promote products or services. | £40,000 | €45,000 | $50,000 |
| Digital Marketing Specialist | Focuses on online marketing strategies such as SEO, social media, and email marketing. | £30,000 | €35,000 | $40,000 |
| Market Research Analyst | Gathers and analyzes data to help companies understand their target market. | £25,000 | €30,000 | $35,000 |
The programme is available in 2 duration modes:
- 18 Months
- 36 Months
- Level 3 qualification or; Secondary Education equivalent to three GCSEs and two A-Levels or; OR;
- 5 years work experience evaluated on case to case basis.
Course content
| Module | Description |
|---|---|
| Introduction to Marketing | This module provides an overview of the key concepts and principles of marketing, including the marketing mix, consumer behavior, and market research. |
| Marketing Strategy | Students will learn how to develop effective marketing strategies, including segmentation, targeting, positioning, and branding. |
| Digital Marketing | This module covers the latest trends and techniques in digital marketing, including social media marketing, SEO, and email marketing. |
| Marketing Communications | Students will learn how to create integrated marketing communications campaigns, including advertising, public relations, and sales promotions. |
| Consumer Behavior | This module explores the psychological and sociological factors that influence consumer behavior, helping students understand how to effectively target and engage with consumers. |
Assessment: Assessment is via assignment submission
Fee structure
- 18 Months - Accelerated mode @ GBP £5700
- 36 Months - Standard mode @ GBP £4700
Fee payment plans
18 Months programme
Standard mode (36 Months) - Total fee: GBP £4700
- Plan (A) - GBP £174 x 27 monthly instalments
- Plan (B) - GBP £470 x 10 quarterly instalments
- Plan (C) - GBP £940 x 5 half yearly instalments
- Plan (D) - GBP £4465 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
36 Months programme
Accelerated mode (18 Months) - Total fee: GBP £5700
- Plan (A) - GBP £400 x 14 monthly instalments
- Plan (B) - GBP £1140 x 5 quarterly instalments
- Plan (C) - GBP £1900 x 3 half yearly instalments
- Plan (D) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
Anglia Ruskin University, UK, delivered in partnership with London School of Marketing.
BA (Hons) Marketing is a popular undergraduate degree program that focuses on the principles and practices of marketing. It equips students with the knowledge and skills needed to succeed in the dynamic and competitive field of marketing. Here are some crucial facts about BA (Hons) Marketing: - The program typically lasts for three to four years, depending on the university or college offering it. - Students will learn about various aspects of marketing, including market research, consumer behavior, advertising, branding, and digital marketing. - The curriculum may include modules on strategic marketing, marketing communications, sales management, and international marketing. - Students will have the opportunity to work on real-world marketing projects and gain practical experience through internships or placements. - Graduates of BA (Hons) Marketing can pursue careers in areas such as marketing management, brand management, market research, advertising, public relations, and digital marketing. Below is a table highlighting some key information about BA (Hons) Marketing:
| Duration | Curriculum | Opportunities |
|---|---|---|
| 3-4 years | Market research, consumer behavior, advertising, branding, digital marketing | Marketing management, brand management, market research, advertising, public relations, digital marketing |
BA (Hons) Marketing is a crucial degree program for individuals looking to pursue a career in the field of marketing. This program provides students with a comprehensive understanding of marketing principles, strategies, and techniques that are essential for success in today's competitive business environment.
Here is a table highlighting the key reasons why pursuing a BA (Hons) Marketing degree is necessary:
| Reasons | Description |
|---|---|
| 1. In-depth Knowledge | Gain a deep understanding of marketing concepts, consumer behavior, market research, and digital marketing strategies. |
| 2. Practical Skills | Develop practical skills in creating marketing campaigns, analyzing market trends, and implementing marketing strategies. |
| 3. Career Opportunities | Open up a wide range of career opportunities in areas such as brand management, advertising, public relations, market research, and digital marketing. |
| 4. Industry Relevance | Stay updated with the latest industry trends and practices to remain competitive in the dynamic field of marketing. |
| 5. Networking Opportunities | Build a strong professional network through internships, industry collaborations, and networking events to enhance career prospects. |