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BA (Hons) Marketing Management - 24 months


Course Details

 |  Course code:BA-H-M

Our BA (Hons) Marketing Management program is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. Over 24 months, students will learn about consumer behavior, market research, branding, digital marketing, and more. With a focus on practical experience and industry-relevant projects, graduates will be well-prepared for a successful career in marketing.

About BA (Hons) Marketing Management - 24 months
Are you looking to kickstart your career in marketing? Our BA (Hons) Marketing Management course is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Over the course of 24 months, you will delve into key marketing concepts, consumer behavior, market research, branding, digital marketing, and more. Our experienced faculty will guide you through real-world case studies and practical projects to ensure you are ready to tackle the challenges of the industry. With a strong focus on strategic marketing management, you will graduate with the expertise to develop and implement effective marketing strategies that drive business growth. Join us and take the first step towards a successful career in marketing. Apply now!

Keywords: BA (Hons) Marketing Management, marketing course, marketing degree, marketing concepts, consumer behavior, market research, branding, digital marketing, strategic marketing management, marketing strategies, business growth. Who is this course for?:
The BA (Hons) Marketing Management - 24 months program is designed for individuals who are interested in pursuing a career in marketing and management. The target audience for this program includes: 1. Students who have completed their high school education and are looking to specialize in marketing. 2. Working professionals who want to enhance their skills and knowledge in marketing management. 3. Individuals who are looking to switch careers and enter the field of marketing. Below is a table highlighting the key target audience for the BA (Hons) Marketing Management - 24 months program:
Target Audience Description
High School Graduates Individuals who have completed their high school education and are interested in specializing in marketing.
Working Professionals Professionals who are already working in the field of marketing and want to enhance their skills and knowledge.
Career Switchers Individuals who are looking to switch careers and enter the field of marketing.
Career path:
Career Roles for BA (Hons) Marketing Management - 24 months Upon completion of the BA (Hons) Marketing Management course, graduates can pursue various career roles in the field of marketing. Here are some potential job opportunities along with their average salaries in GBP £, EUR €, and USD $:
Career Role Average Salary (GBP £) Average Salary (EUR €) Average Salary (USD $)
Marketing Manager £40,000 €45,000 $50,000
Digital Marketing Specialist £30,000 €35,000 $40,000
Brand Manager £35,000 €40,000 $45,000
Market Research Analyst £25,000 €30,000 $35,000
Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
Module Description
Marketing Principles Introduction to basic marketing concepts and principles.
Consumer Behavior Understanding consumer behavior and its impact on marketing strategies.
Market Research Learn how to conduct market research and analyze data for marketing decisions.
Brand Management Develop skills in building and managing strong brands in the market.
Digital Marketing Explore the world of digital marketing and its importance in today's business environment.
Marketing Strategy Learn how to develop effective marketing strategies for different target markets.
International Marketing Understand the complexities of marketing in a global context.
Marketing Communications Explore various communication tools and techniques used in marketing campaigns.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
24 Months programme
Stage 1 Fee GBP £3800
● Payment option (a) - GBP £633 x 6 monthly instalments
● Payment option (b) - GBP £1900 x 2 quarterly instalments
● Payment option (c) - GBP £3610 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

36 Months programme
Stage 1 Fee GBP £2800
● Payment option (a) - GBP £116 x 24 monthly instalments
● Payment option (b) - GBP £466 x 6 quarterly instalments
● Payment option (c) - GBP £700 x 4 half yearly instalments
● Payment option (d) - GBP £2660 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university
Accreditation
Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 5 Diploma in Business Management. The total credits earned will be 120 credits.

Stage 2 (Delivered by the University)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Marketing degree. The stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be 120 credits.
Key facts

The BA (Hons) Marketing Management - 24 months program is designed to provide students with a comprehensive understanding of marketing principles and practices. This program is ideal for individuals who are interested in pursuing a career in marketing and want to develop their skills and knowledge in this field. Here are some crucial facts about the BA (Hons) Marketing Management - 24 months program: - Duration: 24 months - Qualification: Bachelor of Arts (Hons) in Marketing Management - Mode of Study: Full-time - Campus: On-campus - Intake: September - Accreditation: Accredited by the Chartered Institute of Marketing (CIM) - Career Opportunities: Marketing Manager, Brand Manager, Market Research Analyst, Advertising Executive, Digital Marketing Specialist, etc. Below is a table summarizing the key details of the BA (Hons) Marketing Management - 24 months program:

Duration 24 months
Qualification Bachelor of Arts (Hons) in Marketing Management
Mode of Study Full-time
Campus On-campus
Intake September
Accreditation Accredited by the Chartered Institute of Marketing (CIM)
Career Opportunities Marketing Manager, Brand Manager, Market Research Analyst, Advertising Executive, Digital Marketing Specialist, etc.


Why this course?

A BA (Hons) in Marketing Management is essential for individuals looking to pursue a career in the dynamic field of marketing. This 24-month program provides students with a comprehensive understanding of marketing principles, strategies, and techniques that are crucial for success in today's competitive business environment. Here is a breakdown of the key reasons why pursuing a BA (Hons) in Marketing Management - 24 months is necessary:

Reasons Description
1. Industry-Relevant Curriculum The program covers a wide range of marketing topics such as consumer behavior, market research, branding, digital marketing, and more, ensuring that students are equipped with the latest industry knowledge and skills.
2. Practical Experience Students have the opportunity to gain hands-on experience through internships, projects, and case studies, allowing them to apply theoretical concepts to real-world marketing scenarios.
3. Career Opportunities Graduates of the program are well-prepared for a variety of marketing roles such as marketing manager, brand manager, digital marketing specialist, market researcher, and more, with ample opportunities for career advancement.
4. Networking Students have the chance to connect with industry professionals, guest speakers, and alumni, building a strong network that can help them secure job opportunities and advance their careers.
Overall, a BA (Hons) in Marketing Management - 24 months is a valuable investment for individuals looking to build a successful career in marketing, providing them with the knowledge, skills, and experience needed to thrive in the competitive business world.