BA (Hons) in Marketing
London School of Planning and Management
Course Details
The BA (Hons) in Marketing program offers students a comprehensive understanding of marketing principles, strategies, and techniques. Through a blend of theoretical knowledge and practical skills, students learn how to create effective marketing campaigns, analyze consumer behavior, and develop innovative marketing strategies. With a focus on real-world applications and industry-relevant projects, graduates are well-equipped to excel in the dynamic field of marketing. Join us to kickstart your career in marketing today! About BA (Hons) in Marketing
Are you passionate about understanding consumer behavior, creating impactful marketing strategies, and driving business growth? Look no further than our BA (Hons) in Marketing program! This comprehensive course is designed to equip you with the knowledge and skills needed to excel in the dynamic world of marketing. From market research and branding to digital marketing and advertising, you will gain a deep understanding of the key principles and practices that drive successful marketing campaigns. Our experienced faculty members will guide you through real-world case studies and hands-on projects, giving you the practical experience you need to succeed in the competitive marketing industry. With a focus on creativity, innovation, and strategic thinking, our BA (Hons) in Marketing program will prepare you for a rewarding career in marketing, advertising, public relations, and more. Join us and take the first step towards becoming a marketing expert!
Key Keywords: BA (Hons) in Marketing, marketing strategies, consumer behavior, business growth, market research, branding, digital marketing, advertising, real-world case studies, hands-on projects, creativity, innovation, strategic thinking, marketing industry, marketing expert. Who is this course for?:
The BA (Hons) in Marketing program is designed for individuals who are interested in pursuing a career in the dynamic field of marketing. This program equips students with the knowledge and skills needed to succeed in various marketing roles, such as marketing manager, brand manager, market researcher, and digital marketing specialist. The target audience for the BA (Hons) in Marketing includes: 1. High school graduates looking to pursue a career in marketing 2. Working professionals seeking to enhance their marketing skills and advance their careers 3. Individuals interested in starting their own business or working in a marketing agency Below is a table highlighting the key features of the BA (Hons) in Marketing program: | Feature | Description | |-------------------------|-----------------------------------------------------------------------------| | Duration | 3 years full-time or 4 years with a placement year | | Modules | Marketing Principles, Consumer Behavior, Digital Marketing, Brand Management| | Career Opportunities | Marketing Manager, Brand Manager, Market Researcher, Digital Marketing Specialist| | Entry Requirements | High school diploma or equivalent qualifications | | Accreditation | Accredited by the Chartered Institute of Marketing (CIM) | | Placement Opportunities | Optional placement year to gain real-world experience | By enrolling in the BA (Hons) in Marketing program, students will develop a strong foundation in marketing principles and gain practical experience through industry placements, preparing them for successful careers in the field of marketing. Career path:
Career Roles for BA (Hons) in Marketing Graduates
Graduates with a BA (Hons) in Marketing have a wide range of career opportunities in the field of marketing. Here are some of the popular career roles along with their average salaries in GBP £, EUR €, and USD $:
| Career Role | Average Salary (GBP £) | Average Salary (EUR €) | Average Salary (USD $) |
|---|---|---|---|
| Marketing Manager | £40,000 | €45,000 | $50,000 |
| Digital Marketing Specialist | £30,000 | €35,000 | $40,000 |
| Market Research Analyst | £25,000 | €30,000 | $35,000 |
| Brand Manager | £35,000 | €40,000 | $45,000 |
The programme is available in 2 duration modes:
- 18 Months
- 36 Months
- Learner must possess:
● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
or
● Work experience of 2 years or more in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course OR;
Course content
| Module | Description |
|---|---|
| Marketing Principles | Introduction to basic marketing concepts, theories, and practices. |
| Consumer Behavior | Understanding consumer decision-making processes and behavior. |
| Market Research | Methods and techniques for conducting market research and analyzing data. |
| Digital Marketing | Strategies for online marketing, social media, and search engine optimization. |
| Brand Management | Building and maintaining strong brands through effective marketing strategies. |
| Marketing Communications | Creating and delivering integrated marketing communications campaigns. |
Assessment: Assessment is via assignment submission
Fee structure
- 18 Months - Accelerated mode @ GBP £7950
- 36 Months - Standard mode @ GBP £6950
Fee payment plans
18 Months programme
- Payment plan (a): GBP £425 x 14 monthly instalments
- Payment plan (b): GBP £1190 x 5 quarterly instalments
- Payment plan (c): GBP £1983 x 3 half yearly instalments
- Payment plan (d): GBP £5057 x 1 instalment (Avail 15% discount on total fee if you pay in full)
36 Months programme
- Payment plan (a): GBP £183 x 27 monthly instalments
- Payment plan (b): GBP £495 x 10 quarterly instalments
- Payment plan (c): GBP £990 x 5 half yearly instalments
- Payment plan (d): GBP £4208 x 1 instalment (Avail 15% discount on total fee if you pay in full)
Accreditation
We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.
The BA (Hons) in Marketing is a popular undergraduate degree program that provides students with a comprehensive understanding of marketing principles and practices. Here are some crucial facts about the BA (Hons) in Marketing: - The program typically takes three to four years to complete, depending on the university and country of study. - Students will learn about various aspects of marketing, including market research, consumer behavior, advertising, branding, and digital marketing. - The curriculum often includes a mix of theoretical coursework, practical projects, and industry placements to give students hands-on experience. - Graduates of the program can pursue a wide range of career opportunities in marketing, advertising, public relations, market research, and sales. - The BA (Hons) in Marketing is a versatile degree that can lead to roles in both traditional and digital marketing fields. Below is a table highlighting some key courses that students may take as part of the BA (Hons) in Marketing program:
| Course | Description |
|---|---|
| Marketing Principles | Introduction to basic marketing concepts and strategies. |
| Consumer Behavior | Study of how consumers make purchasing decisions. |
| Digital Marketing | Exploration of online marketing tools and techniques. |
| Market Research | Methods for gathering and analyzing data to inform marketing strategies. |
| Advertising and Promotion | Understanding of advertising campaigns and promotional tactics. |
BA (Hons) in Marketing is a crucial degree for individuals looking to pursue a career in the field of marketing. This program provides students with a comprehensive understanding of marketing principles, strategies, and techniques that are essential for success in today's competitive business environment.
Here is a table highlighting the key reasons why pursuing a BA (Hons) in Marketing is necessary:
| Reasons | Description |
|---|---|
| 1. In-depth Knowledge | Gain a deep understanding of marketing concepts, consumer behavior, market research, and digital marketing strategies. |
| 2. Practical Skills | Develop practical skills in creating marketing campaigns, analyzing market trends, and implementing marketing strategies. |
| 3. Career Opportunities | Enhance your career prospects with a specialized degree that is highly valued by employers in the marketing industry. |
| 4. Networking | Build a strong professional network through industry connections, internships, and guest lectures. |
| 5. Adaptability | Acquire skills that are transferable across various industries and sectors, making you a versatile marketing professional. |