247Campus

BA (Hons) in Marketing (Top up)


Course Details

 |  Course code:BA-H-M-TopUp

Our BA (Hons) in Marketing (Top up) program is designed to equip students with the knowledge and skills needed to succeed in the dynamic world of marketing. With a focus on practical application and real-world experience, students will learn how to develop effective marketing strategies, analyze consumer behavior, and utilize digital marketing tools. Our top-up program is perfect for those looking to enhance their marketing skills and advance their career in this competitive field.

About BA (Hons) in Marketing (Top up)

Are you looking to advance your career in marketing? Consider enrolling in our BA (Hons) in Marketing (Top up) program. This course is designed for individuals who already hold a relevant qualification and want to top up their skills to a full honors degree. Our comprehensive curriculum covers a wide range of marketing topics, including consumer behavior, digital marketing, branding, and market research.

By completing this program, you will gain a deep understanding of marketing principles and strategies, equipping you with the knowledge and skills needed to excel in the competitive field of marketing. Our experienced faculty members will guide you through the latest industry trends and best practices, ensuring that you are well-prepared for success in the dynamic world of marketing.

Upon graduation, you will have a recognized honors degree that will open up a wide range of career opportunities in marketing, advertising, public relations, and more. Take the next step towards achieving your professional goals and enroll in our BA (Hons) in Marketing (Top up) program today.

Who is this course for?:
The BA (Hons) in Marketing (Top up) program is designed for individuals who have completed a relevant diploma or equivalent qualification and wish to further their knowledge and skills in the field of marketing. This program is ideal for those who are looking to advance their career in marketing, advertising, public relations, or related fields. The target audience for the BA (Hons) in Marketing (Top up) program includes: 1. Marketing professionals looking to enhance their skills and knowledge in the field. 2. Recent graduates with a diploma in marketing or a related field who want to pursue a bachelor's degree. 3. Individuals working in advertising, public relations, or sales who want to transition into a marketing role. 4. Entrepreneurs and business owners who want to improve their marketing strategies and techniques. Below is a table highlighting the key target audience for the BA (Hons) in Marketing (Top up) program:
Target Audience Description
Marketing Professionals Individuals already working in the marketing field looking to advance their career.
Recent Graduates Individuals who have completed a diploma in marketing and want to pursue a bachelor's degree.
Advertising & PR Professionals Individuals working in advertising, public relations, or sales who want to transition into a marketing role.
Entrepreneurs & Business Owners Business owners and entrepreneurs looking to improve their marketing strategies.
Career path:
Career Roles for BA (Hons) in Marketing (Top up): Brief Information: The BA (Hons) in Marketing (Top up) course is designed to provide students with advanced knowledge and skills in marketing, preparing them for a successful career in the field. Graduates will have a deep understanding of marketing principles, consumer behavior, market research, branding, and digital marketing strategies.
Career Role GBP £ EUR € USD $
Marketing Manager £40,000 €45,000 $50,000
Brand Manager £35,000 €40,000 $45,000
Digital Marketing Specialist £30,000 €35,000 $40,000
Market Research Analyst £25,000 €30,000 $35,000
Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
Module Description
Marketing Strategy This module covers the development and implementation of marketing strategies to achieve organizational goals.
Consumer Behavior Students will learn about the psychological and sociological factors that influence consumer behavior and how to apply this knowledge in marketing campaigns.
Digital Marketing This module focuses on the use of digital channels such as social media, email, and search engines to reach and engage with target audiences.
Brand Management Students will learn how to create, maintain, and enhance brand value through effective brand management strategies.
Marketing Research This module covers the process of conducting market research to gather insights and make informed marketing decisions.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
8 - 10 Months programme


programme

Accreditation
We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.
Key facts

The BA (Hons) in Marketing (Top up) is a program designed for students who have already completed a relevant diploma or foundation degree and wish to further their education in the field of marketing. This top-up program allows students to gain a full Bachelor's degree in Marketing, providing them with the knowledge and skills needed to succeed in the competitive world of marketing. Here are some crucial facts about the BA (Hons) in Marketing (Top up):

Program Duration 1 year full-time
Entry Requirements Completion of a relevant diploma or foundation degree
Course Content Marketing Strategy, Consumer Behavior, Digital Marketing, Brand Management, Market Research, Advertising and Promotion
Career Opportunities Marketing Manager, Brand Manager, Market Research Analyst, Advertising Executive, Digital Marketing Specialist
By completing the BA (Hons) in Marketing (Top up), students will be equipped with the necessary skills and knowledge to excel in the dynamic field of marketing. This program provides a solid foundation in marketing principles and practices, preparing students for a successful career in various marketing roles.


Why this course?

A BA (Hons) in Marketing (Top up) is essential for individuals looking to advance their career in the field of marketing. This program provides students with the necessary knowledge and skills to excel in various marketing roles, such as marketing manager, brand manager, market research analyst, and more. Here is a table highlighting the key reasons why pursuing a BA (Hons) in Marketing (Top up) is crucial for individuals aiming to succeed in the competitive marketing industry:

Reasons Benefits
1. Enhanced Knowledge Gain in-depth understanding of marketing principles and strategies.
2. Practical Skills Develop hands-on experience through real-world projects and case studies.
3. Career Opportunities Open doors to a wide range of marketing roles with higher earning potential.
4. Networking Build a strong professional network with industry experts and peers.
5. Industry Recognition Earn a reputable qualification that is recognized by employers worldwide.
By completing a BA (Hons) in Marketing (Top up), individuals can equip themselves with the necessary tools and knowledge to thrive in the dynamic and ever-evolving field of marketing. This qualification not only enhances their career prospects but also enables them to make a significant impact in the industry.