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Diploma in Business and Marketing Management SCQF Level 8


Course Details

Credits:240  |  Course code:SCQF8-DBMM-EduQual
The Diploma in Business and Marketing Management at SCQF Level 8 is designed to equip students with the essential skills and knowledge needed to succeed in the dynamic world of business and marketing. This comprehensive program covers a wide range of topics, including strategic planning, market research, branding, and digital marketing. With a focus on practical application and real-world scenarios, graduates will be well-prepared to excel in a variety of roles within the business and marketing industry. Join us and take your career to the next level! About Diploma in Business and Marketing Management SCQF Level 8

Are you looking to advance your career in business and marketing management? Enroll in our Diploma in Business and Marketing Management SCQF Level 8 course to gain the skills and knowledge needed to excel in this competitive field. This comprehensive program covers a wide range of topics, including marketing strategies, business development, market research, and more. With a focus on practical skills and real-world applications, you'll be prepared to take on leadership roles in various industries.

Our experienced instructors will guide you through the latest trends and best practices in business and marketing management, helping you stay ahead of the curve. Upon completion of this course, you'll be equipped with the tools to drive business growth, develop effective marketing campaigns, and make strategic decisions that drive success.

Don't miss this opportunity to enhance your career prospects and stand out in the competitive job market. Enroll in our Diploma in Business and Marketing Management SCQF Level 8 course today!

Who is this course for?:
The Diploma in Business and Marketing Management SCQF Level 8 is designed for individuals who are looking to advance their career in the fields of business and marketing. This program is ideal for professionals who want to enhance their knowledge and skills in areas such as strategic planning, market research, branding, and digital marketing. The target audience for this diploma includes: 1. Business professionals looking to upskill and advance their career in management roles. 2. Marketing professionals seeking to deepen their understanding of marketing strategies and tactics. 3. Entrepreneurs and small business owners who want to improve their business acumen and marketing skills. 4. Recent graduates looking to kickstart their career in the business and marketing industry. Below is a table highlighting the key target audience for the Diploma in Business and Marketing Management SCQF Level 8:
Target Audience Description
Business Professionals Individuals looking to advance their career in management roles.
Marketing Professionals Professionals seeking to deepen their understanding of marketing strategies.
Entrepreneurs and Small Business Owners Individuals looking to improve their business acumen and marketing skills.
Recent Graduates Individuals looking to kickstart their career in the business and marketing industry.
Overall, the Diploma in Business and Marketing Management SCQF Level 8 is a comprehensive program that caters to a diverse range of individuals looking to excel in the dynamic fields of business and marketing. Career path:
Career Roles for Diploma in Business and Marketing Management SCQF Level 8: Upon completion of the Diploma in Business and Marketing Management SCQF Level 8, graduates can pursue various career roles in the field of business and marketing. Some of the potential career roles include: 1. Marketing Manager: - Develop and implement marketing strategies to promote products or services. - Analyze market trends and consumer behavior to identify opportunities for growth. - Manage marketing campaigns and measure their effectiveness. 2. Business Development Manager: - Identify new business opportunities and partnerships. - Develop and implement strategies to drive business growth. - Build and maintain relationships with clients and stakeholders. 3. Brand Manager: - Develop and maintain brand identity and positioning. - Create marketing campaigns to enhance brand awareness. - Monitor and analyze brand performance in the market. 4. Sales Manager: - Lead a sales team to achieve revenue targets. - Develop sales strategies and tactics to drive business growth. - Analyze sales data and market trends to identify opportunities for improvement. 5. Market Research Analyst: - Conduct market research to gather insights on consumer preferences and behavior. - Analyze data to identify market trends and opportunities. - Prepare reports and presentations to communicate findings to stakeholders. 6. Digital Marketing Specialist: - Develop and implement digital marketing campaigns across various online platforms. - Manage social media accounts and engage with followers. - Analyze digital marketing metrics to measure campaign performance.
Career Role Salary (GBP £) Salary (EUR €) Salary (USD $)
Marketing Manager £40,000 €45,000 $50,000
Business Development Manager £45,000 €50,000 $55,000
Brand Manager £35,000 €40,000 $45,000
Sales Manager £38,000 €42,000 $47,000
Market Research Analyst £32,000 €36,000 $40,000
Digital Marketing Specialist £42, Duration

The programme is available in 2 duration modes:

  • 6 months
  • 9 months
Course delivery: Online Entry requirements:
  • The Learners must possess:
    ● Relevant NQF/QCF/RQF Level 4 Award/Diploma or at the level of GCE/GCSE or equivalent qualification
    or
    ● Work experience of 2 years or more in case you do not hold any formal qualification
    and
    ● Learner must be 18 years or older at the beginning of the course OR;

Course content
Module Description
1. Business Environment This module covers the analysis of the business environment, including economic, social, and technological factors that impact businesses.
2. Marketing Principles Students will learn the fundamental principles of marketing, including market research, segmentation, targeting, and positioning.
3. Business Strategy This module focuses on developing business strategies, including strategic planning, implementation, and evaluation.
4. Consumer Behavior Students will explore the factors that influence consumer behavior and how businesses can use this knowledge to create effective marketing campaigns.
5. Digital Marketing This module covers the basics of digital marketing, including social media marketing, search engine optimization, and online advertising.

Assessment: Assessment is via assignment submission
Fee structure
  • 6 months - Accelerated mode @ GBP £1299
  • 9 months - Standard mode @ GBP £999

Fee payment plans
6 months programme
● Payment option (a): GBP £433 x 3 monthly instalments
● Payment option (b): GBP £1234 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 months programme
● Payment option (c): GBP £199 x 5 monthly instalments
● Payment option (d): GBP £499 x 2 quarterly instalments
● Payment option (e): GBP £949 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
The programme is accredited by EduQual UK - a regulated awarding body, approved by SQA-Accreditation, a globally-recognised national qualifications regulator in the UK.
Key facts

The Diploma in Business and Marketing Management SCQF Level 8 is a comprehensive program designed to provide students with the knowledge and skills necessary to succeed in the dynamic field of business and marketing. This diploma is recognized by employers and educational institutions worldwide, making it a valuable credential for those looking to advance their careers in this competitive industry. Here are some crucial facts about the Diploma in Business and Marketing Management SCQF Level 8:

Fact Description
Program Duration 1 year full-time or 2 years part-time
Entry Requirements High school diploma or equivalent
Curriculum Courses in business management, marketing principles, strategic planning, market research, and more
Career Opportunities Marketing manager, business development manager, sales executive, market research analyst, and more
Accreditation Accredited by the Scottish Credit and Qualifications Framework (SCQF)


Why this course?

Completing a Diploma in Business and Marketing Management SCQF Level 8 is essential for individuals looking to advance their career in the field of business and marketing. This diploma program provides students with the necessary knowledge and skills to succeed in a competitive business environment.

Benefits of Diploma in Business and Marketing Management SCQF Level 8
1. Develops a strong foundation in business principles and practices
2. Enhances skills in marketing strategies and techniques
3. Provides practical knowledge in areas such as market research, consumer behavior, and branding
4. Equips students with the ability to analyze market trends and make informed business decisions
5. Opens up career opportunities in various industries such as advertising, public relations, sales, and digital marketing

Overall, a Diploma in Business and Marketing Management SCQF Level 8 is a valuable qualification that can help individuals stand out in the competitive job market and advance their career in the field of business and marketing.