Level 2 Award in Principles of Digital Marketing Platforms
London School of International Business
Course Details
Level 2 Award in Principles of Digital Marketing Platforms
Discover the essential principles of digital marketing platforms with our Level 2 Award. Learn how to effectively utilize various online platforms to reach your target audience and drive business growth. This course covers key topics such as social media marketing, search engine optimization, and email marketing strategies. Enhance your digital marketing skills and stay ahead in today's competitive market. Enroll now and take your marketing efforts to the next level!
About Level 2 Award in Principles of Digital Marketing PlatformsLevel 2 Award in Principles of Digital Marketing Platforms
Looking to enhance your digital marketing skills? Enroll in our Level 2 Award in Principles of Digital Marketing Platforms course! This comprehensive program covers key concepts such as social media marketing, search engine optimization (SEO), email marketing, and more. Gain a deep understanding of how to effectively utilize digital marketing platforms to reach your target audience and drive business growth.
Key Topics Covered:
- Social Media Marketing Strategies
- Search Engine Optimization (SEO) Techniques
- Email Marketing Best Practices
- Content Marketing Strategies
- Analytics and Reporting
By the end of this course, you will have the knowledge and skills to create and implement successful digital marketing campaigns. Whether you are a marketing professional looking to upskill or an entrepreneur wanting to promote your business online, this course is perfect for you. Join us and take your digital marketing expertise to the next level!
Who is this course for?:Target Audience for the Level 2 Award in Principles of Digital Marketing Platforms
The Level 2 Award in Principles of Digital Marketing Platforms is designed for individuals who are looking to enhance their knowledge and skills in the field of digital marketing. This course is ideal for:
| 1. Marketing Professionals | who want to stay updated with the latest trends and techniques in digital marketing to improve their marketing strategies. |
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| 2. Business Owners | who want to understand how digital marketing platforms can help them reach a wider audience and grow their business. |
| 3. Students and Graduates | who are interested in pursuing a career in digital marketing and want to build a strong foundation in the field. |
| 4. Freelancers and Consultants | who want to expand their skill set and offer digital marketing services to their clients. |
By enrolling in the Level 2 Award in Principles of Digital Marketing Platforms, individuals can gain a comprehensive understanding of digital marketing strategies, social media platforms, content creation, and analytics. This course is suitable for beginners as well as experienced professionals looking to upskill in the ever-evolving digital marketing landscape.
Overall, the Level 2 Award in Principles of Digital Marketing Platforms caters to a diverse audience seeking to excel in the digital marketing industry and stay ahead of the competition.
Career path:Career Roles for Level 2 Award in Principles of Digital Marketing Platforms
Are you looking to kickstart your career in digital marketing? The Level 2 Award in Principles of Digital Marketing Platforms is the perfect course for you! This course will equip you with the essential knowledge and skills needed to excel in the fast-paced world of digital marketing. Upon completion of this course, you will be ready to take on various career roles in the digital marketing industry. Here are some of the exciting career opportunities that await you:
| 1. Digital Marketing Specialist | As a digital marketing specialist, you will be responsible for creating and implementing digital marketing campaigns across various platforms. You will analyze data, track performance, and optimize campaigns to drive results. |
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| 2. Social Media Manager | As a social media manager, you will be in charge of managing and growing a company's social media presence. You will create engaging content, interact with followers, and monitor social media trends. |
| 3. Content Marketing Strategist | As a content marketing strategist, you will develop and execute content marketing strategies to attract and engage target audiences. You will create compelling content that drives traffic and generates leads. |
| 4. SEO Specialist | As an SEO specialist, you will optimize websites to improve their search engine rankings. You will conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies. |
| 5. Email Marketing Manager | As an email marketing manager, you will create and execute email marketing campaigns to nurture leads and drive conversions. You will segment email lists, create engaging content, and analyze campaign performance. |
These are just a few of the exciting career roles that you can pursue after completing the Level 2 Award in Principles of Digital Marketing Platforms. With the knowledge and skills gained from this course, you will be well-equipped to succeed in the dynamic and ever-evolving field of digital marketing. Take the first step towards a rewarding career in digital marketing today!
DurationThe programme is available in 2 duration modes:
- 6 months
- 9 months
- This qualification is suitable for learners aged 16 and above. OR;
- There are no formal entry requirements for this qualification.
Course content
⚬ Module 1: Introduction to Digital Marketing Platforms Learn the basics of digital marketing platforms and their importance in today's digital landscape. Understand how different platforms can be utilized to reach target audiences effectively.
⚬ Module 2: Social Media Marketing Explore the world of social media marketing and how to leverage platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote products and services. Learn best practices for creating engaging content and growing a following.
⚬ Module 3: Search Engine Optimization (SEO) Discover the fundamentals of SEO and how to optimize websites for search engines. Learn about keyword research, on-page optimization, link building, and other strategies to improve search engine rankings.
⚬ Module 4: Pay-Per-Click (PPC) Advertising Understand the concept of PPC advertising and how to create effective campaigns on platforms like Google Ads and Bing Ads. Learn how to set budgets, target specific audiences, and measure campaign performance.
⚬ Module 5: Email Marketing Explore the power of email marketing and how to build and maintain an email list. Learn how to create compelling email campaigns, segment audiences, and analyze email performance metrics.
⚬ Module 6: Content Marketing Learn how to create valuable and relevant content to attract and engage target audiences. Explore different types of content marketing strategies, including blogging, video marketing, and influencer partnerships.
⚬ Module 7: Analytics and Reporting Discover how to track and measure the success of digital marketing campaigns using analytics tools. Learn how to interpret data, identify trends, and make data-driven decisions to optimize marketing efforts.
Assessment: Assessment is via assignment submission
Fee structure
- 6 months - Accelerated mode @ GBP £1250
- 9 months - Standard mode @ GBP £950
Fee payment plans
6 months programme
● Payment option (a): GBP £416 x 3 monthly instalments
● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
9 months programme
● Payment option (c): GBP £190 x 5 monthly instalments
● Payment option (d): GBP £475 x 2 quarterly instalments
● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
Innovate Awarding
The Level 2 Award in Principles of Digital Marketing Platforms is a valuable qualification that provides individuals with essential knowledge and skills in the field of digital marketing. This course covers a wide range of topics, including social media marketing, search engine optimization (SEO), email marketing, and content marketing. One of the key benefits of this award is that it is recognized by employers and industry professionals, making it a valuable addition to any resume. By completing this course, individuals can demonstrate their expertise in digital marketing platforms and increase their job prospects in this competitive field. The Level 2 Award in Principles of Digital Marketing Platforms is suitable for individuals who are looking to enhance their digital marketing skills and knowledge. Whether you are a marketing professional looking to upskill or someone looking to start a career in digital marketing, this course can provide you with the necessary foundation to succeed in this fast-paced industry. Overall, the Level 2 Award in Principles of Digital Marketing Platforms is a comprehensive and practical course that can help individuals develop the skills and knowledge needed to excel in the field of digital marketing. By completing this qualification, individuals can enhance their career prospects and stay ahead of the competition in the ever-evolving digital marketing landscape.
The Level 2 Award in Principles of Digital Marketing Platforms is essential for individuals looking to excel in the ever-evolving digital marketing landscape. This certification provides a comprehensive understanding of key digital marketing platforms, tools, and strategies, equipping professionals with the knowledge and skills needed to succeed in the digital realm. In today's digital age, having a strong online presence is crucial for businesses to reach their target audience and drive growth. With the Level 2 Award in Principles of Digital Marketing Platforms, individuals can learn how to effectively utilize various digital marketing platforms such as social media, search engine optimization (SEO), email marketing, and content marketing to enhance brand visibility and engagement. Moreover, this certification covers essential principles of digital marketing, including data analytics, consumer behavior, and digital advertising, enabling professionals to make informed decisions and optimize their digital marketing campaigns for maximum impact. By understanding the intricacies of digital marketing platforms, individuals can create targeted and personalized marketing strategies that resonate with their audience and drive conversions. Overall, the Level 2 Award in Principles of Digital Marketing Platforms is a valuable credential for anyone looking to advance their career in digital marketing. With the knowledge and skills gained from this certification, professionals can stay ahead of the competition, drive organic traffic to their websites, and achieve measurable results in today's digital-first world. Invest in your digital marketing skills today and unlock endless opportunities for success in the digital realm.