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Level 2 Award in Principles of Digital Marketing Platforms (QCF)

London School of International Business
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Course Details

Credits:5  |  Course code:L2-APDMP-IA
The Level 2 Award in Principles of Digital Marketing Platforms (QCF) provides a comprehensive understanding of key digital marketing concepts and strategies. This qualification covers topics such as social media marketing, search engine optimization, and email marketing. By earning this award, individuals will gain the skills needed to excel in the fast-paced world of digital marketing. Join us to enhance your knowledge and advance your career in the digital marketing industry. About Level 2 Award in Principles of Digital Marketing Platforms (QCF)

The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a comprehensive course designed to provide students with a solid foundation in the key principles of digital marketing. This course covers a wide range of topics, including social media marketing, search engine optimization (SEO), email marketing, and content marketing.

By completing this course, students will gain a deep understanding of how digital marketing platforms work and how to effectively utilize them to promote products and services online. Whether you are a marketing professional looking to enhance your skills or a business owner seeking to improve your online presence, this course is perfect for you.

Key topics covered in this course include:

Upon successful completion of the Level 2 Award in Principles of Digital Marketing Platforms (QCF), students will receive a recognized qualification that can help them advance their career in the digital marketing field. Enroll in this course today and take the first step towards becoming a digital marketing expert!

Who is this course for?:
The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is designed for individuals who are interested in gaining a foundational understanding of digital marketing platforms. This qualification is suitable for those who are looking to enhance their knowledge and skills in digital marketing, whether they are new to the field or looking to upskill. The target audience for this qualification includes: 1. Marketing professionals looking to expand their knowledge in digital marketing platforms. 2. Small business owners who want to learn how to effectively market their products or services online. 3. Students or recent graduates who are interested in pursuing a career in digital marketing. 4. Individuals looking to transition into a digital marketing role from a different field. Below is a table summarizing the target audience for the Level 2 Award in Principles of Digital Marketing Platforms (QCF):
Target Audience Description
Marketing Professionals Individuals looking to expand their knowledge in digital marketing platforms.
Small Business Owners Entrepreneurs who want to learn how to effectively market their products or services online.
Students/Graduates Individuals interested in pursuing a career in digital marketing.
Career Changers Individuals looking to transition into a digital marketing role from a different field.
Career path:

Career Roles for Level 2 Award in Principles of Digital Marketing Platforms (QCF)

Upon completion of the Level 2 Award in Principles of Digital Marketing Platforms (QCF), individuals can pursue various career roles in the digital marketing industry. Here are some SEO-optimized career roles along with their average salaries in GBP £, EUR €, and USD $:

Career Role Average Salary (GBP £) Average Salary (EUR €) Average Salary (USD $)
Digital Marketing Specialist 25,000 28,000 32,000
Social Media Manager 30,000 33,600 38,400
SEO Specialist 28,000 31,360 35,840
Content Marketing Manager 32,000 35,840 41,600
Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:
Course content
Module Description
Module 1: Introduction to Digital Marketing Platforms This module covers the basics of digital marketing platforms, including social media, search engines, and email marketing.
Module 2: Understanding SEO and SEM Students will learn about search engine optimization (SEO) and search engine marketing (SEM) techniques to improve website visibility.
Module 3: Social Media Marketing This module focuses on creating and implementing social media marketing strategies on platforms like Facebook, Twitter, and Instagram.
Module 4: Email Marketing Students will learn how to create effective email marketing campaigns to engage with customers and drive conversions.
Module 5: Analytics and Reporting This module covers how to track and analyze digital marketing performance using tools like Google Analytics and social media insights.
Assessment: Assessment is via assignment submission
Fee structure
Fee payment plans
6 months programme
● Payment option (a): GBP £416 x 3 monthly instalments
● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 months programme
● Payment option (c): GBP £190 x 5 monthly instalments
● Payment option (d): GBP £475 x 2 quarterly instalments
● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
Innovate Awarding
Key facts

The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a qualification designed to provide learners with a comprehensive understanding of digital marketing platforms and their principles. This course covers a range of topics including social media marketing, search engine optimization, email marketing, and content marketing. Here are some crucial facts about the Level 2 Award in Principles of Digital Marketing Platforms (QCF): - The qualification is accredited by Qualifi, a recognized awarding organization in the UK. - The course is suitable for individuals who are looking to enhance their digital marketing skills and knowledge. - Learners will gain practical skills in using digital marketing platforms to promote products and services effectively. - The qualification is assessed through a combination of written assignments, practical tasks, and online assessments. - Successful completion of the course will enable learners to progress to higher-level qualifications in digital marketing or pursue a career in the field. Below is a table summarizing the key details of the Level 2 Award in Principles of Digital Marketing Platforms (QCF):

Qualification Level Level 2
Accrediting Body Qualifi
Duration 6 months
Assessment Method Written assignments, practical tasks, online assessments
Career Opportunities Digital Marketing Specialist, Social Media Manager, SEO Specialist


Why this course?

The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is essential for individuals looking to enhance their knowledge and skills in the field of digital marketing. This qualification provides a solid foundation in understanding the key principles and practices of digital marketing platforms, which are crucial for success in today's digital age. Here is a breakdown of the key benefits of obtaining the Level 2 Award in Principles of Digital Marketing Platforms (QCF):

Benefits Description
Enhanced Knowledge Gain a deeper understanding of digital marketing platforms and strategies.
Improved Skills Develop practical skills in utilizing digital marketing tools and techniques.
Career Advancement Enhance your career prospects and opportunities in the digital marketing industry.
Industry Recognition Obtain a recognized qualification that demonstrates your expertise in digital marketing platforms.
Overall, the Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a valuable qualification that can help individuals stay competitive in the rapidly evolving digital marketing landscape. Whether you are looking to start a career in digital marketing or enhance your existing skills, this qualification can provide you with the knowledge and expertise needed to succeed in the industry.