Level 2 Award in Principles of Digital Marketing Platforms (QCF)
London School of Planning and Management
Course Details
The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a comprehensive course designed to provide learners with a solid foundation in digital marketing strategies and techniques. This qualification covers key topics such as social media marketing, search engine optimization, and content marketing. By completing this course, students will gain the skills and knowledge needed to excel in the fast-paced world of digital marketing. Enroll today to kickstart your career in this exciting field!
About Level 2 Award in Principles of Digital Marketing Platforms (QCF)
Are you looking to enhance your digital marketing skills and knowledge? Enroll in our Level 2 Award in Principles of Digital Marketing Platforms (QCF) course today! This comprehensive program covers essential topics such as social media marketing, search engine optimization (SEO), email marketing, and more.
By completing this course, you will gain a solid understanding of how digital marketing platforms work and how to effectively utilize them to reach your target audience. Whether you are a marketing professional looking to upskill or a business owner wanting to improve your online presence, this course is perfect for you.
Our experienced instructors will guide you through the latest trends and best practices in digital marketing, helping you develop the skills needed to succeed in today's competitive online landscape. Don't miss this opportunity to take your digital marketing knowledge to the next level!
Who is this course for?:The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is designed for individuals who are looking to gain a foundational understanding of digital marketing platforms. This qualification covers key concepts such as social media marketing, email marketing, search engine optimization (SEO), and online advertising. The target audience for this qualification includes: 1. Marketing professionals looking to enhance their digital marketing skills 2. Small business owners who want to improve their online presence 3. Students or recent graduates interested in pursuing a career in digital marketing 4. Individuals looking to upskill or retrain in the field of digital marketing Below is a table summarizing the target audience for the Level 2 Award in Principles of Digital Marketing Platforms (QCF):
| Target Audience | Description |
|---|---|
| Marketing Professionals | Individuals looking to enhance their digital marketing skills |
| Small Business Owners | Entrepreneurs seeking to improve their online presence |
| Students/Graduates | Those interested in pursuing a career in digital marketing |
| Individuals | People looking to upskill or retrain in digital marketing |
Career Roles for Level 2 Award in Principles of Digital Marketing Platforms (QCF)
Upon completion of the Level 2 Award in Principles of Digital Marketing Platforms (QCF), individuals can pursue various career roles in the digital marketing industry. Here are some SEO-optimized career roles along with their average salaries in GBP £, EUR €, and USD $:
| Career Role | Average Salary (GBP £) | Average Salary (EUR €) | Average Salary (USD $) |
|---|---|---|---|
| Digital Marketing Specialist | 25,000 | 28,000 | 32,000 |
| Social Media Manager | 30,000 | 33,600 | 38,400 |
| SEO Specialist | 28,000 | 31,360 | 35,840 |
| Content Marketing Manager | 32,000 | 35,840 | 41,600 |
The programme is available in 2 duration modes:
- 6 months
- 9 months
- This qualification is suitable for learners aged 16 and above. OR;
- There are no formal entry requirements for this qualification.
Course content
| Module | Description |
|---|---|
| Module 1: Introduction to Digital Marketing Platforms | This module covers the basics of digital marketing platforms, including social media, search engines, and email marketing. |
| Module 2: Understanding SEO and SEM | In this module, students will learn about search engine optimization (SEO) and search engine marketing (SEM) techniques. |
| Module 3: Social Media Marketing | This module focuses on using social media platforms for marketing purposes, including content creation and engagement strategies. |
| Module 4: Email Marketing | Students will learn how to create effective email marketing campaigns and analyze their performance in this module. |
| Module 5: Analytics and Reporting | This module covers the importance of analytics in digital marketing and how to use data to improve marketing strategies. |
Assessment: Assessment is via assignment submission
Fee structure
- 6 months - Accelerated mode @ GBP £1299
- 9 months - Standard mode @ GBP £999
Fee payment plans
6 months programme
● Payment option (a): GBP £433 x 3 monthly instalments
● Payment option (b): GBP £1234 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
9 months programme
● Payment option (c): GBP £199 x 5 monthly instalments
● Payment option (d): GBP £499 x 2 quarterly instalments
● Payment option (e): GBP £949 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
The qualification is delivered by London School of Planning and Management (LSPM) and it is awarded by Innovate Awarding, an Ofqual-regulated Awarding Body. All of the qualifications are listed on the Ofqual register.
The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is a qualification designed to provide learners with a comprehensive understanding of digital marketing platforms and their principles. This course covers a range of topics including social media marketing, search engine optimization (SEO), email marketing, and online advertising. Here are some crucial facts about the Level 2 Award in Principles of Digital Marketing Platforms (QCF):
| Fact | Description |
|---|---|
| Qualification Level | Level 2 |
| Accreditation | QCF (Qualifications and Credit Framework) |
| Duration | Approximately 12 weeks |
| Assessment | Portfolio of evidence |
| Topics Covered | Social media marketing, SEO, email marketing, online advertising |
The Level 2 Award in Principles of Digital Marketing Platforms (QCF) is essential for individuals looking to enhance their knowledge and skills in the field of digital marketing. This qualification provides a solid foundation in understanding the key principles and practices of digital marketing platforms, which are crucial for success in today's competitive business environment. Here is a brief overview of the key benefits of obtaining the Level 2 Award in Principles of Digital Marketing Platforms (QCF): 1. Understanding of digital marketing concepts and strategies 2. Knowledge of various digital marketing platforms and tools 3. Ability to create effective digital marketing campaigns 4. Skills in analyzing digital marketing data and metrics 5. Awareness of legal and ethical considerations in digital marketing To further illustrate the importance of this qualification, below is a comparison table highlighting the key differences between individuals with and without the Level 2 Award in Principles of Digital Marketing Platforms (QCF):
| Skills | With Level 2 Award | Without Level 2 Award |
|---|---|---|
| Understanding of digital marketing concepts | ✓ | X |
| Knowledge of digital marketing platforms | ✓ | X |
| Ability to create effective campaigns | ✓ | X |
| Skills in analyzing data | ✓ | X |
| Awareness of legal and ethical considerations | ✓ | X |