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Level 4 + Level 5 Diploma in Marketing Management


Course Details

Credits:240  |  Course code:L4L5-DMM-EduQual
The Level 4 + Level 5 Diploma in Marketing Management offers a comprehensive understanding of marketing strategies, consumer behavior, and market research. This dual diploma program equips students with the skills needed to excel in the dynamic field of marketing. With a focus on practical application and industry-relevant knowledge, graduates are prepared to lead successful marketing campaigns and drive business growth. Join us to elevate your marketing career to new heights. About Level 4 + Level 5 Diploma in Marketing Management
Are you looking to advance your career in marketing management? Enroll in our Level 4 + Level 5 Diploma in Marketing Management course to gain the skills and knowledge needed to excel in this competitive field. This comprehensive program covers a wide range of topics, including strategic marketing, consumer behavior, digital marketing, and more. With a focus on practical application and real-world scenarios, you will graduate ready to take on leadership roles in marketing departments or start your own business. Don't miss this opportunity to enhance your expertise and boost your career prospects. Sign up today and take the next step towards a successful career in marketing management. Who is this course for?:
The Level 4 + Level 5 Diploma in Marketing Management is designed for individuals who are looking to advance their career in the field of marketing. This program is suitable for those who have some experience in marketing and are looking to enhance their skills and knowledge to take on more senior roles within the industry. The target audience for this diploma includes: 1. Marketing professionals looking to upskill and advance their career 2. Recent graduates with a degree in marketing or a related field 3. Individuals looking to switch careers and enter the field of marketing 4. Entrepreneurs and business owners who want to improve their marketing strategies Below is a table highlighting the key target audience for the Level 4 + Level 5 Diploma in Marketing Management:
Target Audience Description
Marketing Professionals Individuals looking to advance their career in marketing
Recent Graduates Graduates with a degree in marketing or related field
Career Switchers Individuals looking to transition into a marketing career
Entrepreneurs Business owners seeking to improve their marketing strategies
Career path:
Career Roles for Level 4 + Level 5 Diploma in Marketing Management: Upon completion of the Level 4 + Level 5 Diploma in Marketing Management, graduates will be equipped with the knowledge and skills to pursue various career roles in the field of marketing. Some of the potential career roles include: 1. Marketing Manager: - Responsible for developing and implementing marketing strategies to promote products or services. - Average Salary: - GBP £40,000 - EUR €45,000 - USD $50,000 2. Digital Marketing Specialist: - Focuses on online marketing strategies such as social media, email marketing, and SEO. - Average Salary: - GBP £35,000 - EUR €40,000 - USD $45,000 3. Brand Manager: - Manages the branding and positioning of a company's products or services. - Average Salary: - GBP £38,000 - EUR €43,000 - USD $48,000 4. Market Research Analyst: - Conducts research to analyze market trends and consumer behavior. - Average Salary: - GBP £30,000 - EUR €35,000 - USD $40,000 5. Advertising Executive: - Creates and manages advertising campaigns to promote products or services. - Average Salary: - GBP £32,000 - EUR €37,000 - USD $42,000 6. Public Relations Specialist: - Manages the public image of a company through media relations and communication strategies. - Average Salary: - GBP £34,000 - EUR €39,000 - USD $44,000
Career Role GBP £ EUR € USD $
Marketing Manager £40,000 €45,000 $50,000
Digital Marketing Specialist £35,000 €40,000 $45,000
Brand Manager £38,000 €43,000 $48,000
Market Research Analyst £30,000 €35,000 $40,000
Advertising Executive £32,000 €37,000 $42,000
Public Relations Specialist £34,000 €39,000 $44,000
Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
Module Description
Module 1: Marketing Strategy This module covers the fundamentals of marketing strategy, including market research, target audience identification, and competitive analysis.
Module 2: Brand Management Students will learn how to develop and maintain a strong brand identity, including brand positioning, messaging, and visual elements.
Module 3: Digital Marketing This module covers various digital marketing channels, such as social media, email marketing, and search engine optimization, and how to create effective digital marketing campaigns.
Module 4: Marketing Analytics Students will learn how to analyze marketing data to measure the effectiveness of marketing campaigns and make data-driven decisions.
Module 5: Consumer Behavior This module explores the psychological and sociological factors that influence consumer behavior, helping students understand how to create marketing strategies that resonate with consumers.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
Fast-Track: 10 months programme
● Payment option (a): GBP £287 x 8 monthly instalments
● Payment option (b): GBP £1149.50 x 2 quarterly instalments
● Payment option (c): GBP £2184 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Standard mode: 15 months programme
● Payment option (d): GBP £133 x 12 monthly instalments
● Payment option (e): GBP £533 x 3 quarterly instalments
● Payment option (f): GBP £799.50 x 2 half instalments
● Payment option (g): GBP £1519 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
Accredited by EduQual, UK - regulated awarding body, approved by SQA - Accreditation
Key facts

The Level 4 + Level 5 Diploma in Marketing Management is a comprehensive program designed to provide students with the knowledge and skills needed to succeed in the field of marketing. This diploma covers a wide range of topics, including marketing principles, consumer behavior, branding, digital marketing, and market research. Here are some crucial facts about the Level 4 + Level 5 Diploma in Marketing Management: - Duration: 12-18 months - Qualification: Level 4 + Level 5 Diploma in Marketing Management - Accreditation: Ofqual regulated - Study mode: Online or blended learning - Assessment: Assignments and exams - Entry requirements: A relevant Level 3 qualification or equivalent work experience Below is a table summarizing the key details of the Level 4 + Level 5 Diploma in Marketing Management:

Duration 12-18 months
Qualification Level 4 + Level 5 Diploma in Marketing Management
Accreditation Ofqual regulated
Study mode Online or blended learning
Assessment Assignments and exams
Entry requirements A relevant Level 3 qualification or equivalent work experience


Why this course?

The Level 4 + Level 5 Diploma in Marketing Management is essential for individuals looking to advance their career in the field of marketing. This comprehensive program covers a wide range of topics including marketing principles, consumer behavior, branding, digital marketing, and strategic marketing management. By completing this diploma, students will gain a deep understanding of marketing strategies and techniques that are crucial for success in today's competitive business environment. They will also develop practical skills that can be applied in real-world marketing situations. Here is a breakdown of the key benefits of obtaining a Level 4 + Level 5 Diploma in Marketing Management:

Benefits Description
Enhanced Knowledge Gain in-depth knowledge of marketing principles and strategies.
Practical Skills Develop practical skills in areas such as market research, branding, and digital marketing.
Career Advancement Enhance your career prospects and open up new opportunities in the field of marketing.
Industry Recognition Gain recognition from employers and industry professionals for your expertise in marketing management.
Overall, the Level 4 + Level 5 Diploma in Marketing Management is a valuable qualification that can help individuals excel in their marketing careers and achieve their professional goals.