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Level 7 Diploma in Strategic Management (Marketing)


Course Details

Credits:60  |  Course code:L7-DSMM-ATHE
The Level 7 Diploma in Strategic Management (Marketing) is a comprehensive program designed to equip students with advanced knowledge and skills in strategic marketing. This diploma covers a wide range of topics including market research, branding, digital marketing, and strategic planning. Graduates will be prepared to lead marketing teams and drive business growth through effective marketing strategies. Join this program to enhance your career prospects in the dynamic field of marketing. About Level 7 Diploma in Strategic Management (Marketing)

Are you looking to advance your career in marketing and strategic management? Enroll in our Level 7 Diploma in Strategic Management (Marketing) course to gain the skills and knowledge needed to excel in the competitive business world. This comprehensive program covers a wide range of topics, including market research, branding, digital marketing, and strategic planning.

Our experienced instructors will guide you through real-world case studies and practical exercises to help you develop a deep understanding of marketing strategies and their impact on business success. By the end of the course, you will be equipped with the tools to create and implement effective marketing campaigns, analyze market trends, and make strategic decisions that drive growth.

Whether you are a marketing professional looking to enhance your skills or a business owner seeking to improve your marketing strategy, our Level 7 Diploma in Strategic Management (Marketing) course is the perfect choice for you. Join us today and take your career to the next level!

Who is this course for?:
The Level 7 Diploma in Strategic Management (Marketing) is designed for individuals who are looking to advance their career in the field of marketing and strategic management. This program is ideal for professionals who are already working in marketing roles and are seeking to enhance their skills and knowledge in strategic planning, market analysis, branding, and digital marketing. The target audience for this diploma program includes: 1. Marketing Managers: Individuals who are currently working as marketing managers and are looking to deepen their understanding of strategic management principles to drive business growth and success. 2. Marketing Executives: Professionals who are in entry-level or mid-level marketing positions and are seeking to advance their career by gaining expertise in strategic marketing planning and implementation. 3. Business Owners: Entrepreneurs and business owners who want to develop a strategic marketing plan for their business to increase brand awareness, customer engagement, and sales. 4. Marketing Consultants: Individuals who provide marketing consulting services to businesses and organizations and want to expand their knowledge and skills in strategic marketing management. 5. Marketing Analysts: Professionals who work in market research and analysis roles and want to learn how to apply strategic management principles to interpret market trends and consumer behavior effectively. To provide a clearer understanding of the target audience for the Level 7 Diploma in Strategic Management (Marketing), below is a table summarizing the key characteristics of the individuals who would benefit from this program:
Target Audience Description
Marketing Managers Professionals in managerial roles seeking to enhance strategic marketing skills.
Marketing Executives Entry to mid-level marketers looking to advance their career in strategic marketing.
Business Owners Entrepreneurs seeking to develop strategic marketing plans for their businesses.
Marketing Consultants Professionals offering marketing consulting services looking to expand their expertise.
Marketing Analysts Market research professionals aiming to apply strategic management principles in analysis.
Career path:

Career Roles for Level 7 Diploma in Strategic Management (Marketing)

Individuals who have completed the Level 7 Diploma in Strategic Management (Marketing) have a wide range of career opportunities available to them. Here are some of the potential roles along with their average salaries in GBP £, EUR €, and USD $:

Career Role Average Salary (GBP £) Average Salary (EUR €) Average Salary (USD $)
Marketing Manager £45,000 €50,000 $60,000
Brand Manager £40,000 €45,000 $55,000
Digital Marketing Manager £50,000 €55,000 $65,000
Market Research Analyst £35,000 €40,000 $50,000
Product Manager £42,000 €47,000 $57,000
Qualification status ✓ ACCREDITED
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Sample certificate
Please click on the link below to view the sample certificate awarded upon completion of the course.
> Click to view Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
Module Description
Module 1: Strategic Marketing Planning This module covers the fundamentals of strategic marketing planning, including market analysis, target market identification, and marketing strategy development.
Module 2: Brand Management Students will learn about the importance of branding in marketing, brand positioning, brand equity, and brand communication strategies.
Module 3: Consumer Behavior This module explores the factors influencing consumer behavior, the consumer decision-making process, and how marketers can use this knowledge to create effective marketing campaigns.
Module 4: Digital Marketing Strategy Students will learn about the latest trends in digital marketing, social media marketing, content marketing, and how to develop a comprehensive digital marketing strategy.
Module 5: Marketing Metrics and Analytics This module covers the importance of marketing metrics, how to measure marketing effectiveness, and how to use data analytics to optimize marketing campaigns.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
6 months programme
● Payment option (a): GBP £416 x 3 monthly instalments
● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 months programme
● Payment option (c): GBP £190 x 5 monthly instalments
● Payment option (d): GBP £475 x 2 quarterly instalments
● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
Awards for Training and Higher Education (ATHE)
Key facts

The Level 7 Diploma in Strategic Management (Marketing) is a postgraduate qualification that focuses on developing strategic marketing skills and knowledge to help individuals excel in the competitive business world. This diploma is designed for professionals who are looking to enhance their marketing expertise and advance their careers in the field of strategic management. Some crucial facts about the Level 7 Diploma in Strategic Management (Marketing) include: - It covers a wide range of topics such as strategic marketing planning, brand management, consumer behavior, market research, and digital marketing. - The diploma is recognized globally and is accredited by reputable awarding bodies. - It is suitable for individuals who have a background in marketing or related fields and are looking to take their skills to the next level. - The program is typically delivered through a combination of lectures, workshops, case studies, and practical assignments. - Graduates of the Level 7 Diploma in Strategic Management (Marketing) can pursue various career opportunities such as marketing manager, brand manager, market research analyst, and digital marketing specialist. Below is a table highlighting some of the key modules covered in the Level 7 Diploma in Strategic Management (Marketing):

Module Description
Strategic Marketing Planning Learn how to develop effective marketing strategies to achieve business objectives.
Brand Management Understand the importance of branding and how to build and manage strong brands.
Consumer Behavior Explore the factors that influence consumer behavior and how to use this knowledge in marketing strategies.
Market Research Learn how to conduct market research to gather valuable insights for marketing campaigns.
Digital Marketing Explore the latest digital marketing trends and strategies to reach target audiences online.


Why this course?

The Level 7 Diploma in Strategic Management (Marketing) is a crucial qualification for individuals looking to advance their career in the field of marketing. This diploma provides students with the necessary skills and knowledge to effectively develop and implement marketing strategies that drive business growth and success. Here is a breakdown of the key benefits of obtaining a Level 7 Diploma in Strategic Management (Marketing):

Benefits Description
Enhanced Marketing Skills The diploma equips students with advanced marketing skills, including market research, strategic planning, and brand management.
Career Advancement Having a Level 7 Diploma in Strategic Management (Marketing) can open up new career opportunities and lead to higher-paying positions.
Global Recognition This qualification is recognized internationally, making it valuable for individuals looking to work in a global marketing environment.
Networking Opportunities Students have the chance to connect with industry professionals and build a strong network that can help them advance their career.
Overall, the Level 7 Diploma in Strategic Management (Marketing) is essential for individuals who want to excel in the competitive field of marketing and stand out as strategic leaders in their organizations.