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Level 7 Diploma in Strategic Marketing


Course Details

Credits:120  |  Course code:L7DSM-OTHM

Level 7 Diploma in Strategic Marketing Overview

Our Level 7 Diploma in Strategic Marketing is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. This advanced program covers key areas such as market research, strategic planning, brand management, and digital marketing. With a focus on practical application and real-world scenarios, you will graduate ready to drive growth and success for any organization. Take your marketing career to the next level with our comprehensive and industry-relevant diploma.

About Level 7 Diploma in Strategic Marketing

Level 7 Diploma in Strategic Marketing

Looking to advance your career in marketing? Enroll in our Level 7 Diploma in Strategic Marketing program to gain the skills and knowledge needed to excel in the competitive marketing industry. This comprehensive course covers a wide range of topics, including market research, brand management, digital marketing, and strategic planning.

Key Features:

Upon completion of the Level 7 Diploma in Strategic Marketing, you will be equipped with the tools and expertise to take on leadership roles in marketing departments, advertising agencies, and consulting firms. Stand out in the job market and propel your career forward with this prestigious qualification.

Don't miss this opportunity to elevate your marketing career. Enroll in our Level 7 Diploma in Strategic Marketing program today!

Who is this course for?:

Target Audience for Level 7 Diploma in Strategic Marketing

The Level 7 Diploma in Strategic Marketing is designed for individuals who are looking to advance their career in the field of marketing and take on leadership roles within organizations. This diploma is ideal for professionals who have some experience in marketing and are looking to enhance their strategic skills and knowledge.

Here is a breakdown of the target audience for the Level 7 Diploma in Strategic Marketing:

1. Marketing Managers Experienced marketing professionals who are looking to enhance their strategic marketing skills and take on higher-level roles within their organizations.
2. Marketing Directors Senior marketing executives who are seeking to deepen their understanding of strategic marketing concepts and stay ahead of industry trends.
3. Business Owners Entrepreneurs and small business owners who want to develop a strategic marketing plan to grow their business and reach new customers.
4. Marketing Consultants Freelance marketers and consultants who are looking to expand their knowledge and skills in strategic marketing to better serve their clients.

Overall, the Level 7 Diploma in Strategic Marketing is suitable for professionals who are looking to advance their career in marketing, gain a deeper understanding of strategic marketing principles, and stay competitive in today's fast-paced business environment.

Career path:

Career Roles for Level 7 Diploma in Strategic Marketing

Upon completion of the Level 7 Diploma in Strategic Marketing, graduates will be equipped with the knowledge and skills to excel in various career roles within the marketing industry. Here are some potential career paths that individuals with this qualification can pursue:

1. Marketing Manager As a marketing manager, you will be responsible for developing and implementing marketing strategies to promote products or services. You will oversee marketing campaigns, analyze market trends, and manage a team of marketing professionals.
2. Brand Manager Brand managers are in charge of building and maintaining a strong brand image for a company. They develop brand strategies, oversee brand campaigns, and ensure brand consistency across all marketing channels.
3. Digital Marketing Specialist Digital marketing specialists focus on online marketing strategies such as social media marketing, search engine optimization (SEO), and email marketing. They analyze digital data to optimize campaigns and drive online engagement.
4. Market Research Analyst Market research analysts gather and analyze data on consumer preferences, market trends, and competitor activities. They provide valuable insights to help companies make informed marketing decisions.
5. Product Manager Product managers are responsible for developing and managing a company's product portfolio. They work closely with cross-functional teams to bring new products to market and ensure product success.

These are just a few of the many career opportunities available to individuals with a Level 7 Diploma in Strategic Marketing. With the right skills and experience, graduates can pursue rewarding careers in various sectors of the marketing industry.

Qualification status ✓ ACCREDITED
This qualification is approved and listed on OfQual.GOV.UK register
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Sample certificate
Please click on the link below to view the sample certificate awarded upon completion of the course.
> Click to view Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
⚬ Module 1: Strategic Marketing Planning Learn how to develop effective marketing strategies to achieve organizational goals. Understand the importance of market research, SWOT analysis, and segmentation in creating a successful marketing plan. ⚬ Module 2: Brand Management Explore the principles of brand management and how to build and maintain a strong brand identity. Learn about brand positioning, brand equity, and brand communication strategies. ⚬ Module 3: Digital Marketing Discover the latest trends and techniques in digital marketing, including social media marketing, content marketing, SEO, and email marketing. Learn how to create and implement digital marketing campaigns. ⚬ Module 4: Consumer Behavior Understand consumer behavior and how it influences marketing strategies. Learn how to analyze consumer motivations, attitudes, and decision-making processes to create targeted marketing campaigns. ⚬ Module 5: Marketing Metrics and Analytics Learn how to measure the effectiveness of marketing campaigns using key performance indicators (KPIs) and analytics tools. Understand how to interpret data and make data-driven marketing decisions. ⚬ Module 6: International Marketing Explore the challenges and opportunities of marketing on a global scale. Learn how to adapt marketing strategies for different cultures, markets, and regulatory environments. ⚬ Module 7: Strategic Sales Management Develop the skills needed to lead and manage a successful sales team. Learn about sales forecasting, territory management, and sales performance evaluation. ⚬ Module 8: Strategic Marketing Leadership Gain insights into effective leadership strategies for marketing teams. Learn how to inspire and motivate team members, foster creativity, and drive innovation in marketing campaigns.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
6 Months programme
● Payment option (a): GBP £416 x 3 monthly instalments
● Payment option (b): GBP £1187.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 Months programme
● Payment option (c): GBP £190 x 5 monthly instalments
● Payment option (d): GBP £475 x 2 quarterly instalments
● Payment option (e): GBP £902.50 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
OTHM, UK - an Awarding body by the UK Government’s regulator - OfQual.
Key facts

The Level 7 Diploma in Strategic Marketing is a prestigious qualification designed for professionals looking to enhance their marketing skills and knowledge. This advanced diploma covers a wide range of strategic marketing concepts, including market analysis, branding, digital marketing, and customer relationship management. One of the key benefits of the Level 7 Diploma in Strategic Marketing is that it is recognized globally by employers and industry professionals. This qualification demonstrates a high level of expertise in strategic marketing and can open up new career opportunities for graduates. The curriculum of the Level 7 Diploma in Strategic Marketing is designed to be practical and relevant to the current marketing landscape. Students will learn how to develop comprehensive marketing strategies, analyze market trends, and effectively communicate with target audiences. The program also covers the latest trends in digital marketing, including social media marketing, content marketing, and search engine optimization. Upon completion of the Level 7 Diploma in Strategic Marketing, graduates will have the skills and knowledge to lead successful marketing campaigns, drive business growth, and make strategic decisions that impact the bottom line. This qualification is ideal for marketing professionals looking to advance their careers and take on leadership roles within their organizations. Overall, the Level 7 Diploma in Strategic Marketing is a valuable qualification for professionals looking to enhance their marketing skills and advance their careers. With a focus on practical skills and real-world applications, this diploma can help graduates stand out in a competitive job market and achieve their career goals.


Why this course?

The Level 7 Diploma in Strategic Marketing is essential for professionals looking to advance their careers in the field of marketing. This diploma provides individuals with a comprehensive understanding of strategic marketing principles, equipping them with the knowledge and skills needed to develop and implement effective marketing strategies. One of the key reasons why the Level 7 Diploma in Strategic Marketing is necessary is that it helps individuals stay competitive in today's fast-paced business environment. With the rapid advancements in technology and the ever-changing consumer behavior, it is crucial for marketers to stay updated with the latest trends and techniques in order to remain relevant in the industry. Moreover, the Level 7 Diploma in Strategic Marketing provides individuals with a solid foundation in strategic planning, market research, branding, and digital marketing. These are essential skills that are highly sought after by employers in the marketing industry. By obtaining this diploma, individuals can enhance their career prospects and increase their earning potential. Additionally, the Level 7 Diploma in Strategic Marketing can also help individuals build their professional network and connect with industry experts. This can open up new opportunities for career growth and advancement in the field of marketing. In conclusion, the Level 7 Diploma in Strategic Marketing is a valuable qualification that can help individuals enhance their marketing skills, stay competitive in the industry, and advance their careers. By obtaining this diploma, individuals can position themselves as strategic marketing experts and stand out in a crowded job market.