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Level 7 Diploma in Strategic Marketing


Course Details

Credits:120  |  Course code:L7DSM-OTHM
The Level 7 Diploma in Strategic Marketing is a comprehensive program designed to equip professionals with advanced skills in developing and implementing strategic marketing plans. This diploma covers key areas such as market research, branding, digital marketing, and strategic management. With a focus on practical application and real-world case studies, graduates will be well-prepared to excel in the competitive field of marketing. Advance your career with this highly respected qualification. About Level 7 Diploma in Strategic Marketing

Are you looking to advance your career in marketing and take your strategic skills to the next level? Enroll in our Level 7 Diploma in Strategic Marketing course today! This comprehensive program is designed to equip you with the knowledge and skills needed to excel in the fast-paced world of marketing.

Throughout the course, you will learn about the latest trends and techniques in strategic marketing, including market research, brand management, digital marketing, and more. Our experienced instructors will guide you through real-world case studies and practical exercises to help you apply your learning in a professional setting.

By the end of the program, you will have a deep understanding of strategic marketing principles and be ready to take on leadership roles in the field. Don't miss this opportunity to boost your career and stand out in the competitive marketing industry. Enroll in our Level 7 Diploma in Strategic Marketing course today!

Who is this course for?:
The Level 7 Diploma in Strategic Marketing is designed for individuals who are looking to advance their career in the field of marketing and develop their strategic marketing skills. This diploma is ideal for professionals who are already working in marketing roles and are looking to enhance their knowledge and expertise in strategic marketing. The target audience for the Level 7 Diploma in Strategic Marketing includes: 1. Marketing Managers: Marketing managers who are looking to enhance their strategic marketing skills and stay updated with the latest trends and techniques in the field. 2. Marketing Executives: Marketing executives who want to progress in their careers and take on more strategic roles within their organizations. 3. Business Owners: Business owners who want to improve their marketing strategies and drive growth for their businesses. 4. Marketing Consultants: Marketing consultants who want to expand their knowledge and expertise in strategic marketing to better serve their clients. 5. Marketing Professionals: Marketing professionals who are looking to differentiate themselves in the competitive job market and advance their careers.
Target Audience Description
Marketing Managers Professionals looking to enhance their strategic marketing skills
Marketing Executives Individuals seeking career progression in marketing
Business Owners Entrepreneurs looking to improve marketing strategies
Marketing Consultants Professionals wanting to expand expertise in strategic marketing
Marketing Professionals Individuals aiming to advance their marketing careers
Career path:

Career Roles for Level 7 Diploma in Strategic Marketing

Individuals who have completed the Level 7 Diploma in Strategic Marketing have a wide range of career opportunities available to them. Here are some of the potential roles along with their average salaries in GBP £, EUR €, and USD $:

Career Role Average Salary (GBP £) Average Salary (EUR €) Average Salary (USD $)
Marketing Manager £45,000 €50,000 $60,000
Brand Manager £40,000 €45,000 $55,000
Digital Marketing Specialist £35,000 €40,000 $50,000
Market Research Analyst £30,000 €35,000 $45,000
Qualification status ✓ ACCREDITED
This qualification is approved and listed on OfQual.GOV.UK register
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Sample certificate
Please click on the link below to view the sample certificate awarded upon completion of the course.
> Click to view Duration

The programme is available in 2 duration modes:

Course delivery: Online Entry requirements:

Course content
Module Description
Module 1: Strategic Marketing Planning This module covers the fundamentals of strategic marketing planning, including market analysis, target audience identification, and setting marketing objectives.
Module 2: Brand Management Students will learn about the importance of branding, brand positioning, and brand equity in this module.
Module 3: Digital Marketing Strategy This module focuses on developing effective digital marketing strategies, including social media marketing, SEO, and email marketing.
Module 4: Customer Relationship Management Students will learn about building and maintaining strong customer relationships through effective CRM strategies.
Module 5: Marketing Metrics and Analytics This module covers the measurement and analysis of marketing performance using key metrics and analytics tools.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
6 Months programme
● Payment option (a): GBP £433 x 3 monthly instalments
● Payment option (b): GBP £1234 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

9 Months programme
● Payment option (c): GBP £199 x 5 monthly instalments
●Payment option (d): GBP £499 x 2 quarterly instalments
●Payment option (e): GBP £949 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)
Accreditation
OTHM, UK - an Awarding body by the UK Government’s regulator - OfQual.
Key facts

The Level 7 Diploma in Strategic Marketing is a postgraduate qualification designed for individuals who want to enhance their knowledge and skills in strategic marketing. This diploma is ideal for professionals who are looking to advance their career in marketing and gain a deeper understanding of strategic marketing concepts and techniques. Here are some crucial facts about the Level 7 Diploma in Strategic Marketing: - The Level 7 Diploma in Strategic Marketing is a globally recognized qualification that is accredited by the Chartered Institute of Marketing (CIM). - This diploma is equivalent to a Master's degree and is designed to provide learners with the skills and knowledge needed to excel in the field of strategic marketing. - The curriculum covers a wide range of topics, including strategic marketing planning, marketing research, consumer behavior, brand management, and digital marketing. - The Level 7 Diploma in Strategic Marketing is typically completed over a period of 12-18 months, depending on the study mode and pace of the learner. - Upon successful completion of the diploma, learners will be equipped with the skills and knowledge needed to develop and implement effective marketing strategies that drive business growth and success. Below is a table highlighting some key modules covered in the Level 7 Diploma in Strategic Marketing:

Module Description
Strategic Marketing Planning Learn how to develop and implement strategic marketing plans that align with business objectives.
Marketing Research Gain an understanding of market research techniques and how to use data to inform marketing decisions.
Consumer Behavior Explore the factors that influence consumer behavior and how to create marketing strategies that resonate with target audiences.
Brand Management Learn how to build and manage strong brands that create value for customers and drive business growth.
Digital Marketing Explore the latest digital marketing trends and techniques, including social media marketing, SEO, and content marketing.


Why this course?

In today's competitive business landscape, having a Level 7 Diploma in Strategic Marketing is essential for professionals looking to advance their careers in the field of marketing. This advanced diploma provides individuals with the knowledge and skills needed to develop and implement effective marketing strategies that drive business growth and success. Here is a brief overview of the key benefits of obtaining a Level 7 Diploma in Strategic Marketing: 1. Enhanced Strategic Thinking: The diploma equips individuals with the ability to think strategically and develop marketing plans that align with overall business objectives. 2. Advanced Marketing Skills: Participants will gain a deep understanding of marketing principles, consumer behavior, market research, and digital marketing strategies. 3. Leadership Development: The diploma helps individuals develop leadership skills that are essential for managing marketing teams and driving marketing initiatives within an organization. 4. Global Perspective: Participants will learn how to develop marketing strategies that cater to diverse markets and global audiences. 5. Career Advancement: Holding a Level 7 Diploma in Strategic Marketing demonstrates to employers that an individual has the expertise and qualifications needed to excel in senior marketing roles. To further illustrate the importance of this diploma, below is a comparison table highlighting the key differences between individuals with and without a Level 7 Diploma in Strategic Marketing:

Benefits With Diploma Without Diploma
Strategic Thinking Enhanced ability to think strategically and develop effective marketing plans. Limited strategic thinking skills, may struggle to develop comprehensive marketing strategies.
Marketing Skills Advanced knowledge of marketing principles, consumer behavior, and digital marketing strategies. Basic understanding of marketing concepts, may lack expertise in key areas.
Leadership Development Developed leadership skills essential for managing marketing teams and driving initiatives. Limited leadership skills, may struggle to lead marketing teams effectively.
Global Perspective Ability to develop marketing strategies for diverse markets and global audiences. Limited understanding of global marketing trends and strategies.
Career Advancement Demonstrates expertise and qualifications for senior marketing roles. May face challenges in advancing to senior marketing positions without advanced qualifications.
In conclusion, obtaining a Level 7 Diploma in Strategic Marketing is crucial for professionals looking to excel in the field of marketing and advance their careers. The diploma provides individuals with the necessary skills and knowledge to develop and implement effective marketing strategies that drive business success in today's competitive market.