M.A. Marketing Management - 12 months
London School of International Business
Course Details
Welcome to our 12-month M.A. Marketing Management program designed to equip you with the latest marketing strategies and tools to excel in the competitive business world. Our comprehensive curriculum covers market research, consumer behavior, branding, digital marketing, and more. Join us and take your marketing career to the next level!
About M.A. Marketing Management - 12 monthsLooking to advance your career in marketing? Enroll in our M.A. Marketing Management program and gain the skills and knowledge needed to excel in the competitive marketing industry. This 12-month course is designed to equip you with the latest marketing strategies and techniques to help you succeed in today's fast-paced business environment.
Our comprehensive curriculum covers a wide range of topics, including market research, consumer behavior, branding, digital marketing, and more. You will learn from industry experts and gain hands-on experience through real-world projects and internships.
Upon completion of the program, you will be prepared to take on leadership roles in marketing departments, advertising agencies, consulting firms, and more. Don't miss this opportunity to enhance your marketing skills and advance your career. Apply now!
Who is this course for?:The M.A. Marketing Management - 12 months program is designed for individuals who are looking to advance their career in the field of marketing. The target audience for this program includes: 1. Marketing professionals looking to enhance their skills and knowledge in marketing management. 2. Recent graduates with a bachelor's degree in marketing or a related field who are looking to specialize in marketing management. 3. Business professionals who are looking to transition into a marketing role. Here is a breakdown of the target audience for the M.A. Marketing Management - 12 months program:
| Target Audience | Description |
|---|---|
| Marketing Professionals | Individuals already working in the marketing field who want to advance their career and gain expertise in marketing management. |
| Recent Graduates | Individuals who have recently completed a bachelor's degree in marketing or a related field and are looking to specialize in marketing management. |
| Business Professionals | Professionals from other business fields who are interested in transitioning into a marketing role and want to develop their marketing management skills. |
Career Roles for M.A. Marketing Management - 12 months
Upon completion of the M.A. Marketing Management course, graduates can pursue various career roles in the field of marketing. Here are some of the potential roles along with their average salaries in GBP £, EUR €, and USD $:
| Career Role | Average Salary (GBP £) | Average Salary (EUR €) | Average Salary (USD $) |
|---|---|---|---|
| Marketing Manager | £45,000 | €50,000 | $60,000 |
| Brand Manager | £40,000 | €45,000 | $55,000 |
| Digital Marketing Specialist | £35,000 | €40,000 | $50,000 |
| Market Research Analyst | £30,000 | €35,000 | $45,000 |
The programme is available in 2 duration modes:
- 12 Months
- 18 Months
- The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course. OR;
Course content
| Module | Description |
|---|---|
| 1. Marketing Fundamentals | Introduction to basic marketing concepts, principles, and strategies. |
| 2. Consumer Behavior | Understanding consumer psychology and behavior to create effective marketing campaigns. |
| 3. Market Research | Learning how to conduct market research and analyze data to make informed marketing decisions. |
| 4. Brand Management | Developing and managing strong brands to create a competitive advantage in the market. |
| 5. Digital Marketing | Exploring various digital marketing channels and strategies to reach target audiences online. |
| 6. Marketing Analytics | Utilizing data analytics tools to measure and optimize marketing performance. |
| 7. Strategic Marketing Planning | Developing comprehensive marketing plans to achieve business objectives. |
| 8. International Marketing | Understanding global marketing trends and strategies for expanding into international markets. |
Assessment: Assessment is via assignment submission
Fee structure
- 12 Months - Accelerated mode @ GBP £4000
- 18 Months - Standard mode @ GBP £4500
Fee payment plans
12 Months programme
● Payment option (a) - GBP £1500 upfront followed by GBP £500 x 5 monthly instalments
● Payment option (b) - GBP £3800 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
18 Months programme
● Payment option (a) - GBP £1500 upfront followed by GBP £300 x 10 monthly instalments
● Payment option (b) - GBP £4275 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
The programme is delivered via distance learning by faculties from the University. The total credits earned will be at least 120 credits.
M.A. Marketing Management - 12 months is a postgraduate program designed to equip students with advanced knowledge and skills in marketing strategies, consumer behavior, market research, and brand management. This program is ideal for individuals looking to enhance their career prospects in the field of marketing and gain a competitive edge in the industry. Here are some crucial facts about the M.A. Marketing Management - 12 months program:
| Duration | 12 months |
|---|---|
| Degree | Master of Arts (M.A.) |
| Specialization | Marketing Management |
| Curriculum | Includes courses on marketing strategy, consumer behavior, market research, brand management, digital marketing, and more. |
| Career Opportunities | Graduates can pursue careers as marketing managers, brand managers, market researchers, advertising executives, and more. |
| Admission Requirements | Bachelor's degree in a related field, letters of recommendation, statement of purpose, and GRE/GMAT scores may be required. |
Marketing Management is a crucial aspect of any business, as it involves planning, implementing, and controlling marketing activities to achieve organizational goals. Pursuing a Master of Arts in Marketing Management - 12 months program can provide individuals with the necessary skills and knowledge to excel in the field of marketing. Here are some reasons why M.A. Marketing Management - 12 months is necessary: 1. Specialized Knowledge: The program offers in-depth knowledge of marketing strategies, consumer behavior, market research, branding, and digital marketing techniques. 2. Career Advancement: With a master's degree in Marketing Management, individuals can enhance their career prospects and qualify for higher-level positions in marketing departments or agencies. 3. Networking Opportunities: Students have the chance to network with industry professionals, guest speakers, and fellow classmates, which can lead to valuable connections and potential job opportunities. 4. Hands-on Experience: Many programs include practical projects, internships, or case studies that allow students to apply their knowledge in real-world scenarios. 5. Global Perspective: The program may include international marketing courses, giving students a global perspective on marketing trends and practices. To further illustrate the benefits of pursuing an M.A. Marketing Management - 12 months program, here is a comparison table showcasing the key features of the program:
| Features | M.A. Marketing Management - 12 months |
|---|---|
| Specialized Knowledge | In-depth understanding of marketing strategies, consumer behavior, branding, and digital marketing techniques. |
| Career Advancement | Qualification for higher-level positions in marketing departments or agencies. |
| Networking Opportunities | Chance to network with industry professionals and build valuable connections. |
| Hands-on Experience | Practical projects, internships, or case studies for real-world application. |
| Global Perspective | International marketing courses for a global outlook on marketing trends. |