MA Marketing and Innovation
London School of International Business
Course Details
The MA Marketing and Innovation program offers a unique blend of marketing strategies and innovative techniques to prepare students for success in today's competitive business world. With a focus on cutting-edge marketing trends and hands-on experience, graduates are equipped to drive growth and create impactful campaigns. Join us and take your career to the next level with our dynamic curriculum and expert faculty. Apply now and become a leader in marketing and innovation!
About MA Marketing and Innovation
The MA Marketing and Innovation course is designed to equip students with the knowledge and skills needed to thrive in today's fast-paced business environment. This program combines cutting-edge marketing strategies with innovative thinking to help students develop a competitive edge in the marketplace. From digital marketing to product development, students will learn how to create and implement successful marketing campaigns that drive growth and profitability. With a focus on creativity, critical thinking, and problem-solving, graduates of this program will be well-prepared to take on leadership roles in a variety of industries. Join us and take your career to the next level with the MA Marketing and Innovation course. Apply now!
Keywords: MA Marketing, Innovation, Marketing Strategies, Digital Marketing, Product Development, Leadership, Business Environment, Growth, Profitability, Creativity, Critical Thinking, Problem-Solving. Who is this course for?:
The MA Marketing and Innovation program is designed for individuals who are looking to advance their careers in the fields of marketing and innovation. This program is ideal for professionals who are seeking to enhance their knowledge and skills in marketing strategies, consumer behavior, market research, product development, and innovation management. Below is a table outlining the target audience for the MA Marketing and Innovation program:
| Target Audience | Description |
|---|---|
| Marketing Professionals | Individuals working in marketing roles who want to deepen their understanding of marketing principles and strategies. |
| Business Managers | Professionals in managerial positions who are looking to develop their skills in innovation management and product development. |
| Entrepreneurs | Individuals who are starting or running their own businesses and want to learn how to effectively market their products or services. |
| Recent Graduates | Graduates who are interested in pursuing a career in marketing and want to gain specialized knowledge in marketing and innovation. |
Career Roles for MA Marketing and Innovation Graduates
Graduates of the MA Marketing and Innovation program have a wide range of career opportunities in the field of marketing, product development, and innovation. Below are some of the potential roles along with their average salaries in GBP £, EUR €, and USD $:
| Career Role | Average Salary (GBP £) | Average Salary (EUR €) | Average Salary (USD $) |
|---|---|---|---|
| Marketing Manager | £45,000 | €50,000 | $60,000 |
| Product Manager | £50,000 | €55,000 | $65,000 |
| Innovation Specialist | £40,000 | €45,000 | $55,000 |
| Brand Manager | £48,000 | €53,000 | $63,000 |
The programme is available in 2 duration modes:
- 12 Months
- 18 Months
- Bachelors degree or; Any qualification at Level 6 or; OR;
- 5 years work experience evaluated on case to case basis.
Course content
| Module | Description |
|---|---|
| 1. Introduction to Marketing | This module provides an overview of marketing principles and strategies. |
| 2. Consumer Behavior | Students will learn about consumer psychology and how it influences marketing decisions. |
| 3. Marketing Research | This module covers the importance of market research in developing successful marketing campaigns. |
| 4. Brand Management | Students will learn how to create and maintain strong brands in the marketplace. |
| 5. Digital Marketing | This module focuses on the use of digital channels for marketing products and services. |
| 6. Innovation in Marketing | Students will explore innovative marketing strategies and techniques to stay ahead in the competitive market. |
Assessment: Assessment is via assignment submission
Fee structure
- 12 Months - Accelerated mode @ GBP £7700
- 18 Months - Standard mode @ GBP £6700
Fee payment plans
12 Months programme
GBP - Standard mode (18 Months) - Total fee: GBP £6700
Payment option (A) - GBP £478 x 14 monthly instalments
Payment option (B) - GBP £1340 x 5 quarterly instalments
Payment option (C) - GBP £2233 x 3 half yearly instalments
Payment option (D) - GBP £6365 x 1 instalment
18 Months programme
GBP - Accelerated mode (12 Months) - Total fee: GBP £7700
Payment option (A) - GBP £770 x 10 monthly instalments
Payment option (B) - GBP £1925 x 4 quarterly instalments
Payment option (C) - GBP £3850 x 2 half yearly instalments
Payment option (D) - GBP £7315 x 1 instalment
Accreditation
Anglia Ruskin University, UK, delivered in partnership with London School of Marketing.
MA Marketing and Innovation is a postgraduate program that focuses on developing students' skills in marketing strategies and innovative practices. This program equips students with the knowledge and tools needed to succeed in the fast-paced and ever-changing world of marketing. Here are some crucial facts about the MA Marketing and Innovation program:
| Fact | Description |
|---|---|
| Duration | 1 year full-time or 2 years part-time |
| Curriculum | Combines marketing principles with innovative strategies |
| Career Opportunities | Marketing manager, product manager, brand manager, market researcher, etc. |
| Skills Developed | Strategic thinking, market analysis, consumer behavior, innovation management |
| Internship Opportunities | Provides hands-on experience through internships with leading companies |
In today's competitive business landscape, having a Master of Arts in Marketing and Innovation (MA Marketing and Innovation) is essential for professionals looking to stay ahead in the industry. This advanced degree provides individuals with the knowledge and skills needed to effectively navigate the ever-evolving marketing and innovation landscape. Here is a brief overview of why pursuing an MA Marketing and Innovation is necessary: 1. **Specialized Knowledge**: An MA in Marketing and Innovation equips individuals with specialized knowledge in areas such as consumer behavior, market research, branding, and product development. This expertise is crucial for developing and implementing successful marketing strategies. 2. **Innovation Skills**: In today's fast-paced business environment, innovation is key to staying competitive. An MA in Marketing and Innovation helps individuals develop the creative thinking and problem-solving skills needed to drive innovation within organizations. 3. **Strategic Thinking**: Marketing is not just about promoting products or services; it's about creating value for customers and building strong relationships with them. An MA in Marketing and Innovation teaches individuals how to think strategically and develop marketing plans that align with overall business objectives. 4. **Global Perspective**: With the rise of globalization, businesses are increasingly operating in a global marketplace. An MA in Marketing and Innovation provides individuals with a global perspective on marketing trends and practices, preparing them to work in diverse and multicultural environments. 5. **Career Advancement**: Having an MA in Marketing and Innovation can open up a wide range of career opportunities in areas such as brand management, digital marketing, market research, and product development. This advanced degree can also lead to higher earning potential and greater job security. To illustrate the potential career paths and job opportunities available to individuals with an MA in Marketing and Innovation, here is a table showcasing some common roles in the field:
| Marketing Manager | Brand Manager | Product Manager |
|---|---|---|
| Responsible for developing and implementing marketing strategies to promote products or services. | Oversees the development and management of a brand's identity and positioning in the market. | Manages the development and launch of new products or services. |
| Market Research Analyst | Digital Marketing Specialist | Innovation Manager |
| Conducts research to understand market trends, consumer preferences, and competitive landscape. | Develops and implements digital marketing campaigns to reach target audiences online. | Leads efforts to drive innovation within an organization through new product development or process improvements. |