MA Marketing and Innovation

 |  Course code:MA-MI

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Welcome to our MA Marketing and Innovation program, designed to equip students with the skills and knowledge needed to thrive in today's competitive business landscape. Our curriculum focuses on cutting-edge marketing strategies and innovative practices to help students stay ahead of the curve. Join us and unlock your potential for success in the dynamic world of marketing and innovation.

About MA Marketing and Innovation
The MA Marketing and Innovation course is designed to equip students with the knowledge and skills needed to thrive in today's fast-paced business environment. This program combines cutting-edge marketing strategies with innovative thinking to help students develop a competitive edge in the marketplace. Through a combination of theoretical learning and practical application, students will learn how to create and implement successful marketing campaigns, analyze market trends, and identify opportunities for growth and innovation. With a focus on digital marketing, branding, consumer behavior, and market research, graduates of this program will be well-prepared to take on leadership roles in a variety of industries. Join us and take your career to the next level with the MA Marketing and Innovation course. Who is this course for?:
The MA Marketing and Innovation program is designed for individuals who are passionate about marketing and interested in learning about the latest trends and strategies in the field. This program is ideal for marketing professionals looking to advance their careers, as well as recent graduates who want to kickstart their career in marketing. Here is a breakdown of the target audience for the MA Marketing and Innovation program:

Target Audience	Description
Marketing Professionals	Individuals who are currently working in the marketing field and want to enhance their skills and knowledge to advance their careers.
Recent Graduates	Individuals who have recently graduated and are looking to start a career in marketing and gain a competitive edge in the job market.
Entrepreneurs	Individuals who are starting their own business and want to learn effective marketing strategies to promote their products or services.

Whether you are a marketing professional looking to advance your career, a recent graduate looking to kickstart your career, or an entrepreneur looking to promote your business, the MA Marketing and Innovation program offers a comprehensive curriculum that will equip you with the knowledge and skills needed to succeed in the dynamic field of marketing. Career path:

Career Roles for MA Marketing and Innovation Graduates

MA Marketing and Innovation is a specialized program that equips graduates with the skills and knowledge to excel in various marketing roles. Here are some career opportunities for graduates of this course:

Role	Description	Salary (GBP £)	Salary (EUR €)	Salary (USD $)
Marketing Manager	Responsible for developing and implementing marketing strategies to promote products or services.	£40,000	€45,000	$50,000
Brand Manager	Responsible for managing and promoting a company's brand to increase brand awareness and sales.	£35,000	€40,000	$45,000
Market Research Analyst	Responsible for collecting and analyzing data to help companies understand market trends and consumer preferences.	£30,000	€35,000	$40,000

Duration

The programme is available in 2 duration modes:

• 12 Months
• 24 Months

Course delivery: Online Entry requirements:

• This qualification is designed for learners who are typically aged 19 and above. OR;
• Bachelors degree or any qualification at Level 6 or 5 years managerial experience (evaluated on a case-by-case basis)

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Course content

Module	Description
Module 1: Marketing Fundamentals	This module covers the basic principles of marketing, including market research, consumer behavior, and marketing strategies.
Module 2: Innovation in Marketing	Students will learn about the latest trends and technologies in marketing innovation, including digital marketing, social media, and data analytics.
Module 3: Brand Management	This module focuses on building and managing strong brands, including brand positioning, brand equity, and brand communication strategies.
Module 4: Marketing Strategy	Students will learn how to develop effective marketing strategies, including market segmentation, targeting, and positioning.
Module 5: Product Innovation	This module covers the process of developing and launching new products, including idea generation, product development, and product launch strategies.

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Assessment: Assessment is via assignment submission

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Fee structure

• 12 Months - Accelerated mode @ GBP £7950
• 24 Months - Standard mode @ GBP £6950

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Fee payment plans
12 Months programme

• Payment plan (a): GBP £795 x 10 monthly instalments
• Payment plan (b): GBP £1988 x 4 quarterly instalments
• Payment plan (c): GBP £3975 x 2 half yearly instalments
• Payment plan (d): GBP £6758 x 1 instalment (Avail 15% discount on total fee if you pay in full)

24 Months programme

• Payment plan (a): GBP £387 x 18 monthly instalments
• Payment plan (b): GBP £1159 x 6 quarterly instalments
• Payment plan (c): GBP £1738 x 4 half yearly instalments
• Payment plan (d): GBP £5908 x 1 instalment (Avail 5% discount on total fee if you pay in full)

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Accreditation
We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.

MA Marketing and Innovation is a postgraduate program that focuses on developing students' skills in marketing strategies and innovative practices. This program equips students with the knowledge and tools needed to succeed in the fast-paced and ever-changing world of marketing. Here are some crucial facts about the MA Marketing and Innovation program:

Fact	Description
Duration	1 year full-time or 2 years part-time
Curriculum	Combines marketing principles with innovative strategies
Career Opportunities	Marketing manager, brand manager, product manager, market researcher, etc.
Skills Developed	Market analysis, consumer behavior, digital marketing, product development, innovation management
Admission Requirements	Bachelor's degree in a related field, letters of recommendation, statement of purpose, resume, etc.

In today's competitive business landscape, having a Master's in Marketing and Innovation (MA) is essential for professionals looking to stay ahead of the curve and drive business growth. This specialized degree equips individuals with the knowledge and skills needed to navigate the ever-evolving marketing landscape and develop innovative strategies to meet the demands of today's consumers. Here is a breakdown of the key reasons why pursuing a MA in Marketing and Innovation is necessary:

Benefits of MA Marketing and Innovation

1. Enhanced Marketing Skills	Gain a deep understanding of marketing principles and strategies to effectively reach target audiences and drive business growth.
2. Innovation Expertise	Learn how to identify market trends, develop innovative products and services, and stay ahead of the competition.
3. Strategic Thinking	Develop critical thinking and problem-solving skills to create effective marketing strategies that drive business success.
4. Networking Opportunities	Connect with industry professionals, experts, and peers to expand your network and gain valuable insights into the marketing and innovation field.
5. Career Advancement	Position yourself as a marketing and innovation leader, opening up new career opportunities and advancement potential.

By pursuing a MA in Marketing and Innovation, professionals can gain a competitive edge in the market, drive business growth, and stay ahead of the competition in today's fast-paced business environment.