MA Marketing and Innovation (Top up)
London School of International Business
Course Details
The MA Marketing and Innovation (Top up) program is designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. This top-up course offers a blend of theoretical knowledge and practical skills, allowing students to develop a deep understanding of marketing strategies and innovation techniques. With a focus on real-world applications, students will learn how to create and implement effective marketing campaigns, analyze market trends, and drive business growth through innovation. Join us and take your marketing career to the next level! About MA Marketing and Innovation (Top up)
MA Marketing and Innovation (Top up) is a cutting-edge program designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. This course focuses on the latest trends and strategies in marketing, including digital marketing, consumer behavior, branding, and innovation. Students will learn how to develop and implement effective marketing campaigns, analyze market trends, and drive business growth through innovation.
Key Features:
- Specialized curriculum tailored to the needs of the marketing industry - Hands-on experience with real-world marketing projects - Expert faculty with industry experience - Networking opportunities with leading marketing professionals - Flexible study options for working professionalsWhether you are looking to advance your career in marketing or transition into a new role, the MA Marketing and Innovation (Top up) program will provide you with the skills and knowledge needed to succeed in today's competitive market. Join us and take your marketing career to the next level!
Who is this course for?:The MA Marketing and Innovation (Top up) program is designed for individuals who have a background in marketing and are looking to enhance their skills and knowledge in the field of innovation. This program is ideal for marketing professionals who want to stay ahead of the curve and learn how to leverage innovation to drive business growth and success. Here is a breakdown of the target audience for the MA Marketing and Innovation (Top up) program:
| Target Audience | Description |
|---|---|
| Marketing Professionals | Individuals with a background in marketing who want to enhance their skills and knowledge in innovation. |
| Business Owners | Entrepreneurs and business owners who want to learn how to innovate and stay competitive in the market. |
| Marketing Managers | Professionals in marketing management roles who want to develop their innovation skills to lead their teams effectively. |
Career Roles for MA Marketing and Innovation (Top up)
Graduates of the MA Marketing and Innovation (Top up) course have a wide range of career opportunities in the field of marketing and innovation. Here are some of the potential roles:
| Role | Salary (GBP £) | Salary (EUR €) | Salary (USD $) |
|---|---|---|---|
| Marketing Manager | £40,000 - £60,000 | €45,000 - €70,000 | $50,000 - $80,000 |
| Brand Manager | £35,000 - £50,000 | €40,000 - €60,000 | $45,000 - $70,000 |
| Product Manager | £35,000 - £55,000 | €40,000 - €65,000 | $45,000 - $75,000 |
| Innovation Consultant | £45,000 - £70,000 | €50,000 - €80,000 | $60,000 - $90,000 |
The programme is available in 2 duration modes:
- 8 months
- Any qualification at Level 7, OR;
- 5 years work experience
Course content
| Module | Description |
|---|---|
| 1. Marketing Strategy | This module covers the fundamentals of marketing strategy, including market analysis, segmentation, targeting, and positioning. |
| 2. Consumer Behavior | Students will learn about the psychological and sociological factors that influence consumer behavior, and how to apply this knowledge in marketing campaigns. |
| 3. Brand Management | This module focuses on building and maintaining strong brands, including brand positioning, brand equity, and brand extensions. |
| 4. Innovation in Marketing | Students will explore the role of innovation in marketing, including new product development, disruptive marketing strategies, and digital marketing innovations. |
| 5. Marketing Analytics | This module covers the use of data analytics in marketing decision-making, including customer segmentation, predictive modeling, and ROI analysis. |
Assessment: Assessment is via assignment submission
Fee structure
- 8 months - Accelerated mode @ GBP £4250
- - Standard mode @
Fee payment plans
8 months programme
GBP £3000 advance + Balance GBP £1250 within 30 days
programme
GBP £4037.50 x 1 instalment (5% discount available if payment is made in full)
Accreditation
Anglia Ruskin University, United Kingdom (U.K.). The programme is delivered in partnership with London School of Marketing (LSM). The programme is delivered 100% online.
The MA Marketing and Innovation (Top up) program is designed for individuals who already hold a relevant qualification at Level 7 and are looking to enhance their knowledge and skills in marketing and innovation. This program provides students with the opportunity to develop a deep understanding of marketing strategies, consumer behavior, and innovation management. Here are some crucial facts about the MA Marketing and Innovation (Top up) program:
| Fact | Description |
|---|---|
| Duration | 1 year full-time or 2 years part-time |
| Modules | Marketing Strategy, Consumer Behavior, Innovation Management, Research Methods |
| Entry Requirements | Relevant Level 7 qualification, English language proficiency |
| Career Opportunities | Marketing Manager, Brand Manager, Innovation Consultant, Market Research Analyst |
| Accreditation | Accredited by the Chartered Institute of Marketing (CIM) |
The MA Marketing and Innovation (Top up) program is essential for individuals looking to advance their careers in the field of marketing and innovation. This program provides students with the knowledge and skills needed to succeed in today's competitive business environment. Here is a brief overview of the key benefits of pursuing a MA Marketing and Innovation (Top up) program: 1. Gain a deeper understanding of marketing strategies and techniques 2. Develop innovative thinking and problem-solving skills 3. Learn how to effectively analyze market trends and consumer behavior 4. Enhance your communication and leadership abilities 5. Network with industry professionals and build valuable connections To further illustrate the importance of this program, below is a comparison table highlighting the key differences between a MA Marketing and Innovation (Top up) program and a traditional marketing degree:
| MA Marketing and Innovation (Top up) | Traditional Marketing Degree |
|---|---|
| Focuses on both marketing and innovation | Primarily focuses on marketing concepts |
| Emphasizes creative thinking and problem-solving | Emphasizes traditional marketing strategies |
| Provides hands-on experience with real-world projects | May include internships or case studies |
| Prepares students for leadership roles in marketing and innovation | Prepares students for entry-level marketing positions |