MSc in Strategic Marketing - 12 months
London School of International Business
Course Details
MSc in Strategic Marketing - 12 months
Our MSc in Strategic Marketing program is designed to equip students with the skills and knowledge needed to excel in the dynamic world of marketing. With a focus on strategic planning, market research, and digital marketing, graduates will be prepared to lead successful marketing campaigns and drive business growth. Join us for a transformative 12-month journey that will set you apart in the competitive marketing industry.
About MSc in Strategic Marketing - 12 monthsMSc in Strategic Marketing - 12 months
Looking to advance your career in marketing? Consider enrolling in our MSc in Strategic Marketing program, designed to equip you with the skills and knowledge needed to excel in the competitive world of marketing. This 12-month intensive course covers a wide range of topics, including market research, consumer behavior, branding, digital marketing, and more.
Why Choose Our MSc in Strategic Marketing Program?
Our MSc in Strategic Marketing program is tailored to meet the needs of today's marketing professionals. With a focus on practical skills and real-world applications, you'll graduate ready to take on the challenges of the modern marketing landscape. Our experienced faculty members bring a wealth of industry knowledge to the classroom, ensuring that you receive a top-notch education.
Key Features of Our MSc in Strategic Marketing Program:
- Comprehensive curriculum covering all aspects of strategic marketing
- Hands-on learning opportunities through case studies and projects
- Networking opportunities with industry professionals
- Internship opportunities to gain real-world experience
- Flexible study options to accommodate your schedule
Don't miss this opportunity to enhance your marketing skills and advance your career. Apply for our MSc in Strategic Marketing program today!
Who is this course for?:Target Audience for MSc in Strategic Marketing - 12 months
The MSc in Strategic Marketing - 12 months program is designed for individuals who are looking to advance their career in the field of marketing and gain specialized knowledge in strategic marketing. The target audience for this program includes:
| 1. Marketing Professionals | Individuals who are currently working in marketing roles and want to enhance their skills in strategic marketing to take on more senior positions within their organizations. |
|---|---|
| 2. Recent Graduates | Graduates who have completed their bachelor's degree in marketing or a related field and are looking to specialize in strategic marketing to kickstart their career. |
| 3. Career Changers | Professionals from other industries who are interested in transitioning into the field of marketing and want to develop expertise in strategic marketing. |
| 4. Entrepreneurs | Business owners and entrepreneurs who want to gain a deeper understanding of strategic marketing to grow their businesses and reach new markets. |
Overall, the MSc in Strategic Marketing - 12 months program caters to individuals who are passionate about marketing and are looking to acquire the knowledge and skills needed to succeed in today's competitive business environment. Whether you are a seasoned marketing professional or a recent graduate, this program will provide you with the tools and expertise to excel in the field of strategic marketing.
Career path:Career Roles for MSc in Strategic Marketing - 12 months
Completing an MSc in Strategic Marketing opens up a world of exciting career opportunities in the dynamic field of marketing. With a focus on developing strategic thinking and analytical skills, graduates of this program are well-equipped to excel in various roles within the marketing industry. Here are some potential career paths for MSc in Strategic Marketing graduates:
| Digital Marketing Manager | Responsible for developing and implementing digital marketing strategies to drive online traffic and increase brand awareness. This role requires a deep understanding of digital channels and analytics. |
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| Brand Manager | In charge of managing and promoting a company's brand image. Brand managers work closely with various departments to ensure brand consistency and develop marketing campaigns. |
| Market Research Analyst | Responsible for collecting and analyzing data to help companies understand market trends and consumer behavior. Market research analysts play a crucial role in shaping marketing strategies. |
| Product Manager | Involved in the development and marketing of products. Product managers work closely with cross-functional teams to ensure successful product launches and drive sales. |
| Marketing Consultant | Provide expert advice to companies on marketing strategies and tactics. Marketing consultants help businesses identify opportunities for growth and develop effective marketing plans. |
These are just a few of the many career paths available to MSc in Strategic Marketing graduates. With the knowledge and skills gained from this program, graduates are well-positioned to succeed in the fast-paced and ever-evolving field of marketing.
DurationThe programme is available in 2 duration modes:
- 12 Months
- 18 Months
- The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course. OR;
Course content
⚬ Module 1: Introduction to Strategic Marketing This module will provide students with a comprehensive overview of strategic marketing principles, concepts, and frameworks. Topics covered include market analysis, competitive positioning, and customer segmentation. ⚬ Module 2: Marketing Research and Analysis Students will learn how to conduct market research, analyze data, and interpret findings to make informed marketing decisions. Emphasis will be placed on quantitative and qualitative research methods. ⚬ Module 3: Brand Management This module will focus on the importance of branding in strategic marketing. Students will learn how to develop, position, and manage brands effectively to create a competitive advantage in the marketplace. ⚬ Module 4: Digital Marketing Strategies In this module, students will explore the latest trends and techniques in digital marketing. Topics covered include social media marketing, search engine optimization, and online advertising. ⚬ Module 5: Consumer Behavior Students will gain an understanding of consumer behavior theories and how they influence marketing strategies. Emphasis will be placed on psychological and sociological factors that impact consumer decision-making. ⚬ Module 6: Marketing Communications This module will cover the various aspects of marketing communications, including advertising, public relations, and sales promotions. Students will learn how to develop integrated marketing communication strategies. ⚬ Module 7: Strategic Planning and Implementation Students will learn how to develop and implement strategic marketing plans that align with organizational goals and objectives. Emphasis will be placed on measuring and evaluating marketing performance. ⚬ Module 8: International Marketing This module will explore the challenges and opportunities of marketing in a global context. Students will learn how to adapt marketing strategies to different cultural, economic, and political environments. ⚬ Module 9: Ethics and Sustainability in Marketing Students will examine the ethical and social responsibility issues that arise in marketing practices. Emphasis will be placed on sustainable marketing strategies that benefit both the company and society. ⚬ Module 10: Capstone Project In the final module, students will apply their knowledge and skills to a real-world marketing project. This project will allow students to demonstrate their understanding of strategic marketing concepts and their ability to develop innovative marketing solutions.
Assessment: Assessment is via assignment submission
Fee structure
- 12 Months - Accelerated mode @ GBP £7700
- 18 Months - Standard mode @ GBP £6700
Fee payment plans
12 Months programme
● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
18 Months programme
● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total credits earned will be up to 120 credits.
Stage 2 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MSc in Strategic Marketing degree. Stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be at least 60 credits.
The MSc in Strategic Marketing - 12 months is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. This postgraduate degree focuses on strategic marketing concepts, market research, consumer behavior, branding, digital marketing, and more. Key highlights of the program include hands-on projects, case studies, and real-world simulations that provide students with practical experience. The curriculum is designed to be industry-relevant, ensuring that graduates are well-prepared to meet the demands of the ever-evolving marketing landscape. Students will have the opportunity to work closely with industry professionals, gaining valuable insights and networking opportunities. The program also offers internship opportunities, allowing students to gain practical experience and build their professional network. Upon completion of the program, graduates will be equipped with the skills and knowledge needed to pursue a variety of career paths in marketing, such as brand manager, marketing manager, digital marketing specialist, and more. Overall, the MSc in Strategic Marketing - 12 months is a valuable investment for individuals looking to advance their career in marketing and stay ahead in this competitive industry. With a focus on practical skills, industry relevance, and networking opportunities, this program is designed to set students up for success in the field of marketing.
A Master of Science (MSc) in Strategic Marketing - 12 months program is essential for individuals looking to advance their careers in the competitive field of marketing. This specialized degree equips students with the knowledge and skills needed to excel in strategic marketing roles within various industries. One of the key reasons why pursuing an MSc in Strategic Marketing is necessary is the increasing demand for professionals with expertise in this area. Companies are constantly seeking individuals who can develop and implement effective marketing strategies to drive business growth and stay ahead of the competition. By obtaining a master's degree in strategic marketing, you demonstrate to potential employers that you have the necessary qualifications to excel in this field. Additionally, the 12-month duration of the program allows students to gain in-depth knowledge of key marketing concepts and strategies in a relatively short amount of time. This intensive program covers a wide range of topics, including market research, consumer behavior, branding, digital marketing, and marketing analytics, providing students with a comprehensive understanding of the field. Furthermore, an MSc in Strategic Marketing offers practical experience through real-world projects, internships, and case studies, allowing students to apply their knowledge in a hands-on setting. This practical experience is invaluable for developing the skills needed to succeed in the fast-paced world of marketing. Overall, pursuing an MSc in Strategic Marketing - 12 months is a smart investment in your future career. This specialized degree will not only enhance your knowledge and skills but also increase your marketability and open up new opportunities for career advancement. If you are looking to take your marketing career to the next level, consider enrolling in a strategic marketing master's program today.