MSc in Strategic Marketing - 18 months
London School of International Business
Course Details
MSc in Strategic Marketing - 18 months
Our MSc in Strategic Marketing program is designed to equip students with the skills and knowledge needed to excel in the dynamic world of marketing. Over 18 months, students will delve into key marketing concepts, strategies, and tools to develop a deep understanding of consumer behavior, market trends, and digital marketing techniques. With a focus on practical application and real-world case studies, graduates will be prepared to drive business growth and success in today's competitive market. Join us and take your marketing career to the next level!
About MSc in Strategic Marketing - 18 monthsMSc in Strategic Marketing - 18 months
Looking to advance your career in marketing? Consider enrolling in our MSc in Strategic Marketing program, designed to equip you with the skills and knowledge needed to excel in the competitive world of marketing. Over the course of 18 months, you will delve into key marketing concepts, strategies, and techniques that will help you develop a strategic mindset and make informed decisions to drive business growth.
Why Choose Our MSc in Strategic Marketing Program?
Our MSc in Strategic Marketing program is tailored to meet the needs of aspiring marketing professionals looking to enhance their expertise and stay ahead of industry trends. With a focus on practical learning and real-world applications, you will have the opportunity to work on hands-on projects, case studies, and simulations that will prepare you for the challenges of the modern marketing landscape.
Key Features of Our MSc in Strategic Marketing Program:
- Comprehensive curriculum covering topics such as market research, consumer behavior, branding, digital marketing, and more
- Experienced faculty members with industry expertise
- Networking opportunities with industry professionals
- Internship or capstone project to gain practical experience
- Flexible study options to accommodate working professionals
Upon completion of our MSc in Strategic Marketing program, you will be equipped with the skills and knowledge needed to take on leadership roles in marketing departments, advertising agencies, consulting firms, and more. Join us and take the first step towards a successful career in strategic marketing!
Who is this course for?:Target Audience for MSc in Strategic Marketing - 18 months
The MSc in Strategic Marketing - 18 months program is designed for individuals who are looking to advance their career in the field of marketing and gain specialized knowledge in strategic marketing. The target audience for this program includes:
| 1. Marketing Professionals | Individuals who are currently working in marketing roles and are looking to enhance their skills and knowledge in strategic marketing to advance their career. |
|---|---|
| 2. Recent Graduates | Recent graduates who have completed their undergraduate studies in marketing or related fields and are looking to specialize in strategic marketing. |
| 3. Career Changers | Professionals from other industries who are looking to transition into a career in marketing and want to gain expertise in strategic marketing. |
| 4. Entrepreneurs | Entrepreneurs who are looking to develop their marketing skills and knowledge to effectively promote their products or services in the market. |
Overall, the MSc in Strategic Marketing - 18 months program is suitable for individuals who are passionate about marketing, eager to learn about strategic marketing techniques, and are committed to advancing their career in the field of marketing.
Career path:Career Roles for MSc in Strategic Marketing - 18 months
Upon completion of the MSc in Strategic Marketing program, graduates will be equipped with the knowledge and skills necessary to excel in a variety of marketing roles. Here are some potential career paths for graduates:
| Digital Marketing Manager | Responsible for developing, implementing, and managing online marketing strategies to drive customer acquisition and engagement. |
|---|---|
| Brand Manager | Oversees the development and execution of brand strategies to ensure brand consistency and growth. |
| Market Research Analyst | Conducts research to identify market trends, consumer preferences, and competitive analysis to inform marketing strategies. |
| Product Marketing Manager | Develops and implements marketing strategies to promote and sell products, including pricing, positioning, and messaging. |
| Marketing Communications Manager | Oversees the development and implementation of marketing communications strategies, including advertising, public relations, and social media. |
These are just a few of the many career opportunities available to graduates of the MSc in Strategic Marketing program. With a strong foundation in marketing strategy, consumer behavior, and market analysis, graduates will be well-prepared to succeed in a variety of marketing roles in today's competitive business environment.
DurationThe programme is available in 2 duration modes:
- 18 Months
- 24 Months
Course content
⚬ Module 1: Marketing Strategy Fundamentals Learn the core principles of strategic marketing, including market analysis, competitive positioning, and target audience segmentation. Understand how to develop effective marketing strategies to achieve business objectives.
⚬ Module 2: Consumer Behavior and Insights Explore consumer behavior theories and learn how to apply them to marketing strategies. Gain insights into consumer decision-making processes and how to leverage this knowledge to create impactful marketing campaigns.
⚬ Module 3: Brand Management and Communication Understand the importance of branding in marketing and learn how to build and manage strong brands. Explore different communication strategies and channels to effectively reach and engage target audiences.
⚬ Module 4: Digital Marketing and Social Media Discover the latest trends and best practices in digital marketing and social media. Learn how to leverage digital channels to enhance brand visibility, drive traffic, and generate leads.
⚬ Module 5: Marketing Analytics and Performance Measurement Gain proficiency in marketing analytics tools and techniques to track and measure the performance of marketing campaigns. Learn how to interpret data and make data-driven decisions to optimize marketing strategies.
⚬ Module 6: Strategic Marketing Planning Develop skills in strategic marketing planning, including setting objectives, defining target markets, and creating actionable marketing plans. Learn how to align marketing strategies with overall business goals.
⚬ Module 7: International Marketing and Global Strategy Explore the challenges and opportunities of international marketing and global strategy. Learn how to adapt marketing strategies to different cultural contexts and expand market reach across borders.
⚬ Module 8: Innovation and Entrepreneurship in Marketing Discover how innovation and entrepreneurship play a crucial role in marketing success. Learn how to identify and capitalize on market opportunities to drive business growth and competitive advantage.
Assessment: Assessment is via assignment submission
Fee structure
- 18 Months - Accelerated mode @ GBP £6700
- 24 Months - Standard mode @ GBP £5700
Fee payment plans
18 Months programme
● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
24 Months programme
● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total credits earned will be up to 120 credits.
Stage 2 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MSc in Strategic Marketing degree. Stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be at least 60 credits.
The MSc in Strategic Marketing - 18 months is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. This advanced degree focuses on strategic marketing concepts, market research, consumer behavior, branding, and digital marketing strategies. Key highlights of the program include a blend of theoretical knowledge and practical application, industry-relevant case studies, and hands-on projects. Students will have the opportunity to work on real-world marketing campaigns, collaborate with industry professionals, and gain valuable insights into the latest trends and technologies shaping the marketing landscape. The 18-month duration of the program allows students to delve deeper into the subject matter, develop a strong foundation in marketing principles, and build a network of like-minded professionals. Graduates of the MSc in Strategic Marketing are well-equipped to pursue careers in marketing management, brand management, market research, advertising, and digital marketing. Overall, the MSc in Strategic Marketing - 18 months is a valuable investment for individuals looking to advance their careers in the field of marketing. With a focus on practical skills, industry relevance, and hands-on experience, this program prepares students for success in the fast-paced world of marketing.
An MSc in Strategic Marketing - 18 months is essential for individuals looking to advance their careers in the competitive field of marketing. This specialized program provides in-depth knowledge and skills in strategic marketing, equipping students with the tools needed to succeed in today's fast-paced business environment. One of the key reasons why pursuing an MSc in Strategic Marketing is necessary is the increasing demand for professionals with expertise in this area. Companies are constantly seeking individuals who can develop and implement effective marketing strategies to drive business growth and stay ahead of the competition. By obtaining a master's degree in strategic marketing, you will stand out to potential employers and increase your chances of landing high-paying job opportunities. Additionally, the 18-month duration of the program allows students to delve deep into various aspects of strategic marketing, including market research, consumer behavior, branding, digital marketing, and more. This comprehensive curriculum ensures that graduates are well-rounded marketing professionals capable of tackling complex challenges in the industry. Furthermore, an MSc in Strategic Marketing provides networking opportunities with industry professionals, guest speakers, and fellow students. Building a strong professional network is crucial for career advancement, as it can lead to job opportunities, mentorship, and collaborations. In conclusion, pursuing an MSc in Strategic Marketing - 18 months is a smart investment in your future. It will not only enhance your knowledge and skills but also open up new career opportunities in the dynamic field of marketing. Stay ahead of the curve and boost your career prospects by enrolling in this specialized program today.