247Campus

MSc in Strategic Marketing - 18 months


Course Details

 |  Course code:MSC-SMKTG-18
The MSc in Strategic Marketing is an 18-month program designed to equip students with the skills and knowledge needed to excel in the dynamic field of marketing. This comprehensive program covers a range of topics including market research, branding, digital marketing, and strategic planning. With a focus on practical application and real-world experience, graduates are prepared to take on leadership roles in the marketing industry. Join us and take your marketing career to the next level. About MSc in Strategic Marketing - 18 months

Are you looking to advance your career in marketing and gain a competitive edge in the industry? Consider enrolling in our MSc in Strategic Marketing program, designed to equip you with the knowledge and skills needed to excel in today's dynamic marketing landscape.

Our 18-month program offers a comprehensive curriculum that covers key areas such as market research, consumer behavior, branding, digital marketing, and strategic planning. You will learn from industry experts and have the opportunity to work on real-world marketing projects, gaining valuable hands-on experience.

Upon completion of the program, you will be well-prepared to take on leadership roles in marketing departments, advertising agencies, consulting firms, and more. Whether you are a recent graduate or a seasoned marketing professional looking to upskill, our MSc in Strategic Marketing program will help you achieve your career goals.

Join us and take the next step towards a successful career in marketing!

Who is this course for?:
The MSc in Strategic Marketing - 18 months program is designed for individuals who are looking to advance their career in the field of marketing and gain specialized knowledge in strategic marketing techniques. The target audience for this program includes: 1. Marketing professionals looking to enhance their skills and knowledge in strategic marketing. 2. Recent graduates with a background in marketing or related fields who are looking to specialize in strategic marketing. 3. Business professionals who are looking to transition into a marketing role and need a comprehensive understanding of strategic marketing principles. Below is a table highlighting the key target audience for the MSc in Strategic Marketing - 18 months program:
Target Audience Description
Marketing Professionals Individuals already working in the marketing field who want to deepen their knowledge in strategic marketing.
Recent Graduates Individuals who have recently completed their studies in marketing or related fields and want to specialize in strategic marketing.
Business Professionals Professionals from other business areas looking to transition into a marketing role and need a solid foundation in strategic marketing.
Career path:

Career Roles for MSc in Strategic Marketing - 18 months

Upon completion of the MSc in Strategic Marketing program, graduates can pursue various career roles in the field of marketing. Here are some potential job opportunities along with their average salaries in GBP £, EUR €, and USD $:

Career Role Average Salary (GBP £) Average Salary (EUR €) Average Salary (USD $)
Marketing Manager £45,000 €50,000 $60,000
Brand Manager £40,000 €45,000 $55,000
Digital Marketing Specialist £35,000 €40,000 $50,000
Market Research Analyst £30,000 €35,000 $45,000
Duration

The programme is available in 2 duration modes:

Course delivery: Online
Course content
Module Description
Marketing Strategy Learn how to develop effective marketing strategies to achieve business goals.
Consumer Behavior Understand the psychology and behavior of consumers to create targeted marketing campaigns.
Digital Marketing Explore the latest digital marketing trends and techniques to reach a wider audience.
Brand Management Learn how to build and maintain strong brands in competitive markets.
Market Research Gain skills in conducting market research to make informed marketing decisions.
International Marketing Understand the complexities of marketing in a global context and how to adapt strategies accordingly.

Assessment: Assessment is via assignment submission
Fee structure

Fee payment plans
18 Months programme
● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

24 Months programme
● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
Stage 1 (Delivered by LSPM):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total credits earned will be up to 120 credits.

Stage 2 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MSc in Strategic Marketing degree. Stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be at least 60 credits.
Key facts

The MSc in Strategic Marketing - 18 months is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. Here are some crucial facts about this program: - Duration: 18 months - Program Type: Full-time - Location: On-campus - Accreditation: Accredited by a recognized accreditation body - Curriculum: Covers a wide range of topics including marketing strategy, consumer behavior, digital marketing, branding, market research, and more - Practical Experience: Includes hands-on projects, case studies, and internships to provide real-world experience - Career Opportunities: Graduates can pursue careers in marketing management, brand management, market research, digital marketing, advertising, and more Below is a table highlighting some key details about the MSc in Strategic Marketing - 18 months program:

Duration 18 months
Program Type Full-time
Location On-campus
Accreditation Accredited by a recognized accreditation body
Curriculum Covers marketing strategy, consumer behavior, digital marketing, branding, market research, and more
Practical Experience Hands-on projects, case studies, and internships
Career Opportunities Marketing management, brand management, market research, digital marketing, advertising, and more


Why this course?

A Master of Science (MSc) in Strategic Marketing - 18 months is a specialized program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. This advanced degree goes beyond the basics of marketing and delves deep into strategic planning, market analysis, consumer behavior, branding, and digital marketing. Here is a table highlighting the key reasons why pursuing an MSc in Strategic Marketing - 18 months is essential for individuals looking to advance their careers in the marketing industry: | Key Benefits of MSc in Strategic Marketing - 18 months | |--------------------------------------------------------| | 1. In-depth knowledge of strategic marketing concepts | | 2. Hands-on experience in developing marketing strategies | | 3. Understanding of consumer behavior and market trends | | 4. Specialized training in digital marketing techniques | | 5. Networking opportunities with industry professionals | | 6. Enhanced career prospects and job opportunities | By completing an MSc in Strategic Marketing - 18 months, graduates will be well-equipped to take on leadership roles in marketing departments, advertising agencies, consulting firms, and other related industries. This advanced degree program provides a competitive edge in the job market and opens up a wide range of career opportunities for marketing professionals. Investing in an MSc in Strategic Marketing - 18 months is a strategic decision that can lead to a rewarding and successful career in the fast-paced world of marketing.