MSc in Strategic Marketing - 24 months
London School of International Business
Course Details
MSc in Strategic Marketing - 24 months
Our MSc in Strategic Marketing program is designed to equip students with the skills and knowledge needed to excel in the dynamic world of marketing. Over the course of 24 months, students will delve into key marketing concepts, strategies, and tools to develop a deep understanding of consumer behavior, market trends, and digital marketing techniques. With a focus on practical application and real-world case studies, graduates will be prepared to drive business growth and succeed in competitive markets. Join us and take your marketing career to the next level!
About MSc in Strategic Marketing - 24 monthsMSc in Strategic Marketing - 24 months
Looking to advance your career in marketing? Consider enrolling in our MSc in Strategic Marketing program, designed to equip you with the skills and knowledge needed to excel in the competitive world of marketing.
Why Choose Our MSc in Strategic Marketing Program?
Our 24-month program is tailored to meet the demands of the ever-evolving marketing landscape. With a focus on strategic planning, market research, consumer behavior, and digital marketing, you will gain a comprehensive understanding of the key principles and practices in the field.
Key Features of Our Program:
- Hands-on experience through real-world projects and case studies
- Expert faculty with industry experience
- Networking opportunities with industry professionals
- Internship opportunities with leading companies
- Access to cutting-edge marketing tools and technologies
Career Opportunities:
Upon completion of our MSc in Strategic Marketing program, you will be prepared for a wide range of career opportunities, including:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
- Advertising Executive
Don't miss this opportunity to take your marketing career to the next level. Apply for our MSc in Strategic Marketing program today!
Who is this course for?:Target Audience for MSc in Strategic Marketing - 24 months
The MSc in Strategic Marketing - 24 months program is designed for individuals who are looking to advance their career in the field of marketing and gain specialized knowledge in strategic marketing. The target audience for this program includes:
| 1. Marketing Professionals | Individuals who are currently working in marketing roles and are looking to enhance their skills and knowledge in strategic marketing to advance their career. |
|---|---|
| 2. Recent Graduates | Graduates who have completed their bachelor's degree in marketing or a related field and are looking to specialize in strategic marketing to increase their job prospects. |
| 3. Business Owners | Entrepreneurs and business owners who want to develop a deeper understanding of strategic marketing to grow their business and reach a wider audience. |
| 4. Career Changers | Professionals from other industries who are looking to transition into a career in marketing and need specialized training in strategic marketing. |
Overall, the MSc in Strategic Marketing - 24 months program is suitable for individuals who are passionate about marketing, have a strong interest in strategic planning, and are looking to acquire the skills and knowledge needed to succeed in the competitive field of marketing.
Career path:Career Roles for MSc in Strategic Marketing - 24 months
Are you looking to advance your career in the field of marketing? The MSc in Strategic Marketing program is designed to equip you with the skills and knowledge needed to excel in various marketing roles. With a focus on strategic planning, market research, branding, and digital marketing, this 24-month program will prepare you for a successful career in the dynamic world of marketing.
| Marketing Manager | As a marketing manager, you will be responsible for developing and implementing marketing strategies to promote products or services. You will oversee marketing campaigns, analyze market trends, and collaborate with other departments to achieve business objectives. |
|---|---|
| Brand Manager | Brand managers are responsible for building and maintaining a strong brand image. They develop brand strategies, manage brand campaigns, and ensure brand consistency across all marketing channels. |
| Digital Marketing Specialist | Digital marketing specialists focus on online marketing strategies such as social media, email marketing, and search engine optimization. They analyze digital data, optimize campaigns, and drive online engagement. |
| Market Research Analyst | Market research analysts gather and analyze data to help companies understand market trends, consumer behavior, and competitive landscapes. They provide insights that inform marketing strategies and decision-making. |
Upon completion of the MSc in Strategic Marketing program, you will be well-equipped to pursue these and other exciting career opportunities in the field of marketing. With a strong foundation in strategic marketing principles and hands-on experience, you will be prepared to make a meaningful impact in the industry. Take the next step towards a successful marketing career by enrolling in this program today!
DurationThe programme is available in 2 duration modes:
- 24 Months
- 18 Months
Course content
⚬ Module 1: Strategic Marketing Fundamentals Learn the core principles of strategic marketing, including market analysis, consumer behavior, and competitive positioning. Understand how to develop effective marketing strategies to drive business growth and success. ⚬ Module 2: Brand Management Explore the importance of branding in today's competitive marketplace. Learn how to create and maintain a strong brand identity, develop brand strategies, and effectively communicate brand messages to target audiences. ⚬ Module 3: Digital Marketing Gain expertise in digital marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and email marketing. Learn how to leverage digital channels to reach and engage with customers effectively. ⚬ Module 4: Marketing Research and Analytics Understand the role of marketing research in decision-making and learn how to collect, analyze, and interpret data to drive marketing strategies. Explore the use of analytics tools to measure and optimize marketing performance. ⚬ Module 5: Strategic Marketing Planning Develop skills in creating comprehensive marketing plans that align with business objectives and target market needs. Learn how to set marketing goals, allocate resources, and implement strategies to achieve desired outcomes. ⚬ Module 6: International Marketing Explore the challenges and opportunities of marketing in a global context. Learn how to adapt marketing strategies to different cultural, economic, and regulatory environments to successfully expand into international markets. ⚬ Module 7: Marketing Communications Master the art of crafting compelling marketing messages and campaigns. Learn how to create integrated marketing communication plans that effectively reach and engage target audiences across various channels. ⚬ Module 8: Strategic Sales Management Understand the role of sales in driving revenue growth and customer acquisition. Learn how to develop sales strategies, manage sales teams, and build strong customer relationships to achieve sales targets. ⚬ Module 9: Innovation and Entrepreneurship in Marketing Explore the role of innovation and entrepreneurship in marketing strategy. Learn how to identify market opportunities, develop innovative products or services, and create successful marketing campaigns to drive business growth. ⚬ Module 10: Capstone Project Apply your knowledge and skills in a real-world marketing project. Work on a strategic marketing challenge for a company or organization, and present your findings and recommendations to industry experts for feedback and evaluation.
Assessment: Assessment is via assignment submission
Fee structure
- 24 Months - Accelerated mode @ GBP £5700
- 18 Months - Standard mode @ GBP £6700
Fee payment plans
24 Months programme
● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
18 Months programme
● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
Accreditation
Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total credits earned will be up to 120 credits.
Stage 2 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MSc in Strategic Marketing degree. Stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be at least 60 credits.
The MSc in Strategic Marketing is a 24-month program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing. This program covers a wide range of topics, including market research, consumer behavior, branding, digital marketing, and strategic planning. One of the key benefits of the MSc in Strategic Marketing is its focus on practical skills and real-world applications. Students will have the opportunity to work on hands-on projects, case studies, and internships to gain valuable experience and build a strong professional network. Another important aspect of this program is its emphasis on strategic thinking and decision-making. Students will learn how to analyze market trends, identify opportunities, and develop effective marketing strategies to help organizations achieve their goals. Upon completion of the program, graduates will be well-equipped to pursue a variety of career opportunities in marketing, advertising, public relations, and market research. They will also have the option to continue their education with a PhD in Marketing or a related field. Overall, the MSc in Strategic Marketing is a comprehensive and rigorous program that will prepare students for success in the fast-paced world of marketing. With its focus on practical skills, strategic thinking, and real-world applications, this program is an excellent choice for anyone looking to advance their career in marketing.
An MSc in Strategic Marketing - 24 months is essential for individuals looking to advance their careers in the competitive field of marketing. This program provides in-depth knowledge and skills required to develop and implement effective marketing strategies that drive business growth and success. During the 24-month duration of the program, students will delve into various aspects of marketing, including market research, consumer behavior, branding, digital marketing, and strategic planning. They will also learn how to analyze market trends, identify target audiences, and create compelling marketing campaigns that resonate with consumers. Furthermore, the program equips students with the latest tools and techniques used in the marketing industry, ensuring they are well-prepared to tackle real-world marketing challenges. By gaining hands-on experience through internships and practical projects, students can apply their theoretical knowledge in a practical setting, enhancing their skills and boosting their employability. Overall, an MSc in Strategic Marketing - 24 months is a valuable investment for individuals seeking to excel in the dynamic field of marketing. With a strong focus on strategic thinking, creativity, and analytical skills, graduates of this program are well-equipped to take on leadership roles in marketing departments and drive business growth through innovative marketing strategies.